On Wed, 11 May 2011 10:32:54 PDT, George Bonser said: > 0.1% of users is a HUGE number if you have 1,000,000 subscribers. Are > you prepared to field 1,000 helpdesk calls or lose 1,000 customers? Now > imagine 100,000,000 subscribers. Are you ready for 10,000 support calls > or the loss of 10,000 paying customers?
Unless you have a captive audience for customers, you probably have a churn rate higher than 0.1% *anyhow*. And if you *do* have a captive audience, you won't lose customers. I would be interested in knowing if those people who say they can measure these 0.1% dips noticed anything due to the flooding and severe weather in the midwest and southeast US in the past few weeks.
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