Actually our free service doesn't have limitations, has an SLA, no
time/term restrictions, a CPE, support, etc. I explained the "why" in a
different post so I won't go over it again. 98% of our residential
customers are on the free plan.
Aaron
On 12/27/2020 4:38 AM, Mark Tinka wrote:
On 12/26/20 20:48, Darin Steffl wrote:
Aaron,
One simple question. Why on earth would you offer free internet
service? How and why? Your site show 1 Gig symmetrical for free when
you should be a minimum of $65 per month to be competitive.
<conjecturbation>
For me, looks like a loss-leader to reel customers in, perhaps with
some limitations, no guarantees, time/term restrictions, no CPE, no
support, e.t.c., that make a "smooth" upgrade to 2Gbps or 3Gbps more
sensible.
My theory would be that getting customers on to the platform is the
hardest step. Once they're on, pivoting them isn't difficult,
particularly if you nabbed them from a competitor that was charging
them some $$ for 10Mbps.
Think about it, they don't offer a "Multi-Gigabit Wireless Router"
with the 1Gbps service. Chances are the customers who choose this
package either have a crappy device, or will likely buy a crappy
device on their own. They'd never trouble the 1Gbps product, probably
call KC Fiber for to complain about not getting 1Gbps, upon which KC
Fiber recommend their own CPE, a more guaranteed package, e.t.c., and
in comes the 2Gbps or higher, revenue-generating service.
One the network side, it's just the same port, different (cheap)
optic. A cheap port in use for free is better than an unused port, if
the switch and fibre are already installed, and at less than 60% take-up.
It's creative, I like it!
</conjecturbation>
Mark.
--
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Aaron Wendel
Chief Technical Officer
Wholesale Internet, Inc. (AS 32097)
(816)550-9030
http://www.wholesaleinternet.com
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