On 12/26/20 20:48, Darin Steffl wrote:
Aaron,
One simple question. Why on earth would you offer free internet
service? How and why? Your site show 1 Gig symmetrical for free when
you should be a minimum of $65 per month to be competitive.
<conjecturbation>
For me, looks like a loss-leader to reel customers in, perhaps with some
limitations, no guarantees, time/term restrictions, no CPE, no support,
e.t.c., that make a "smooth" upgrade to 2Gbps or 3Gbps more sensible.
My theory would be that getting customers on to the platform is the
hardest step. Once they're on, pivoting them isn't difficult,
particularly if you nabbed them from a competitor that was charging them
some $$ for 10Mbps.
Think about it, they don't offer a "Multi-Gigabit Wireless Router" with
the 1Gbps service. Chances are the customers who choose this package
either have a crappy device, or will likely buy a crappy device on their
own. They'd never trouble the 1Gbps product, probably call KC Fiber for
to complain about not getting 1Gbps, upon which KC Fiber recommend their
own CPE, a more guaranteed package, e.t.c., and in comes the 2Gbps or
higher, revenue-generating service.
One the network side, it's just the same port, different (cheap) optic.
A cheap port in use for free is better than an unused port, if the
switch and fibre are already installed, and at less than 60% take-up.
It's creative, I like it!
</conjecturbation>
Mark.
