Hello, Excellent reading. On this basis I traced what I believe is the profile of the two marks (Paper Airplane) and folded paper (used in Libo soon): Paper Airplane: a. distinction 3 b. visibility 8 c. usability 10 d. memorability 10 e. universality 10 f. Durability 8 g. timelessness 7
Folded: a. distinction 10 b. visibility 10 c. usability 5 d. memorability 5 e. Universality5 f. Durability 8 g. timelessness 7 The memorization of the paper plane as the logo for Libo can be obtained by deeds done by us. If each event took several paper airplanes to distribute to the public (please using recycled paper), this will create the public who wish to memorize. Visiting the site of Paul Rand came to your gallery (http://www.paul-rand.com/site/identity/) could not find much originality (sorry, but it is my opinion). It is strange for me to defend something done, but the idea of the paper airplane can be only in people's minds in years. What we have in our hands is one way this process be facilitated. The Libo will be present throughout the world, our logo will be in schools, businesses, computer fairs, car stickers and all. Not just a facade of a company in one country or another. It is similar to other logos: yes! But it is "our paper airplane." I see the logo not as a symbol that accompanies the software, but a way of communicating with the public. In our events we can make a paper airplane contest that flies farther and the winner receives a gift from cd ... how such actions with a "folded paper"? who fold a paper faster? ... Até mais, Lucas Filho Open-Ce Tecnologias e Serviços http://www.open-ce.com.br ::@strogildo - Educação a distância http://astrogildo.blogspot.com Coordenador Estadual GUBRO-Ceará http://www.broffice.org/gubro-ce Blog Pessoal http://lucasfilho.blogspot.com Agradecemos a Deus por tudo ----- Mensagem original ---- De: Graham Lauder <[email protected]> Para: [email protected] Enviadas: Sexta-feira, 5 de Novembro de 2010 20:59:19 Assunto: Re: Res: Res: [libreoffice-marketing] Re: Change icon? On Saturday 06 Nov 2010 01:49:34 David Nelson wrote: > Hi, :-) > > On Fri, Nov 5, 2010 at 20:06, Graham Lauder <[email protected]> wrote: > > People will always have different associations for logos and that doesn't > > really matter unless it has a high profile attachment to another brand or > > similar. Now that I've seen so many other paper plane icons I'm thinking > > that it fails because it is not unique. The page with the folded corner > > is however, quite unique. > > +1 for Lucas' paper plane. :-D > > Personally, the "folded corner" doesn't trigger any such association > in my mind. I had to read that in the list to realize that's what it > was supposed to be. It's not supposed to trigger any association at this point. It's necessary to look at the branding long term > > At least the paper plane looks clearly like what it is. And,IMHO, > there weren't *so many* paper plane logos. More than one is too many, One large corporate such as laPoste is more than too many. Branding is about having unique image that eventually is immediately identified with the product or service. > Plus LibO's is likely to be > the most-recognized worldwide. > > The important thing would be for LibO's paper plane to have its own > originality? Plus I feel the concept has a lot of flexibility and > open-endedness... > Originality and uniqueness are the key indeed, I'm just saying that the paper plane while cool in concept is not sufficiently unique or original unfortunately. Does the Folded corner page, fulfil the criteria? Moreso than the paper plane. Have a read of Paul Rand, Rand designed the IBM logo as well as a few other iconic brands in the US, Westinghouse, UPS and ABC. He is considered the father of modern branding by many. He explains it better than I can. http://www.paul-rand.com/site/thoughts_logosflags/ Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant. INGOTs Assessor Trainer (International Grades in Open Technologies) www.theingots.org -- E-mail to [email protected] for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted -- Unsubscribe instructions: E-mail to [email protected] List archive: http://www.libreoffice.org/lists/marketing/ *** All posts to this list are publicly archived for eternity ***
