Le 2010-11-05 19:59, Graham Lauder a écrit :
Have a read of Paul Rand, Rand designed the IBM logo as well as a few other
iconic brands in the US, Westinghouse, UPS and ABC. He is considered the
father of modern branding by many. He explains it better than I can.
http://www.paul-rand.com/site/thoughts_logosflags/
Thanks for the link.
Marc
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