> On 18 Aug 2024, at 19:21, Kasper Peeters via mailop <mailop@mailop.org> wrote: > >> Note that this behaviour is also the correct way to handle actual spam >> from spammers ... > > It may be the correct way to handle actual spam from spammers. It is arguably > not the correct way to handle non-spam email from non-spammers.
What about spam email from non-spammers? Or non-spam email from spammers? >> Someone well respected round here advises "send email people have asked >> for" ... those people find that in the spam folder > > There is one class of emails to which this logic does not apply: real humans > sending email to other real humans. If I send a message to a friend or a > colleague, that is often not something they explicitly asked for, and they > often do not know I am going to send it, but that does not mean they do not > want it. Maybe I am in the minority of people who worry about this. I don’t think you’re in the minority of folks who worry about it. I think most of the folks who are handling spam filters spend at least some of their time worrying about one-to-one or one-to-few mail that folks want. That’s why we have different rules for different size and categories of senders. I mean, look at the Yahoo and Google requirements - they explicitly call out different requirements for different size senders. What I recommend to my marketing bulk senders is different from what I recommend to my government clients who are focused more on the one to one (but sometimes that one to one is incredibly important) or what I’d recommend to someone here on mailop asking a general question. What I recommend to my corporate clients about their corporate mail is different than what I recommend to their marketing departments about their marketing mail. Different types of emails are filtered differently. When you’re talking bulk email there’s one set of “things to do to get it delivered” and when you’re talking one to one mail there’s an overlapping but slightly different set of rules. We need to start thinking differently about how email filtering works because the folks who design the filters are doing a lot more than the simple stuff that so many folks claim. laura -- The Delivery Expert Laura Atkins Word to the Wise la...@wordtothewise.com Delivery hints and commentary: http://wordtothewise.com/blog
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