Hi Otto,

It is not my experience that many people will fill in other people's email
address. I've seen 100's of millions of subscribers. Most did not have
double opt-in. It mostly went very well. There are cases of form-spam (see
e.g. Spamhaus a few years ago) and double opt-in prevents typo's. But there
are other methods to deal with abuse (in all of its appearances).

So I'm not sure that your opinion towards double opt-in (where customers
not using it should be seen as spamming) is in line with the numbers I saw.
I understand the push from the anti-spam community (who have issues in
discriminating criminals and commercial senders having equally bad/good
data quality). But this technical solution is, imho, the wrong tool for
that. As Microsoft, Yahoo and Google have found out, feedback from users
via alternate systems is much better. But that is not yet integrated into
RFCs for the rest of us to use.

I'll leave the "confirmed opt-in" vs "double opt-in" discussion as it is.

Yours,


David


On Tue, 28 Aug 2018 at 09:02, Otto J. Makela <o...@iki.fi> wrote:

> On 2018-08-23 22:10, Jan Schapmans wrote:
>
> >   * customer doesn’t want to do double optin, we are pushing to only
> implement
> >     it for gmail & googlemail addresses.
>
> This should definitely raise red flags at your end: customer doesn't
> care about how good the "leads" are, as long as there are many.
> This is "Millions CD" level thinking.
>
> BTW, a much better term is "confirmed opt-in", because that's what it is.
> Most companies that want to contact you by email can get it right (send
> single
> email with confirmation link as part of registration etc.), why should your
> customer get a special pass not to do it?
>
> --
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