Good theory, but my data is the opposite - lower spam rates from 7/1 through 8/15, with higher spam rates after, presumably from better delivery.
-Tim On Fri, Sep 1, 2017 at 11:22 AM, Brian Curry <bcu...@merkleinc.com> wrote: > Here is my take on the positive surge for various senders ~8/16. > > > > Looking back in the June 14-16ish range, there appeared to be a surge of > increased Spam Rates for many senders in Postmaster Tools (*many > noticed/reported this too*). I saw a few of those spikes myself, and on > senders that wouldn’t normally show surges like that. Wasn’t sure if there > was a bug in reporting, Gmail adjusted something, or the sender caused it > directly. Any chance your data saw reputation downgrades/any spam surges > around that time? > > > > Seems like getting 30 and then 60 days of repuation (*spam rate spike in > this case*) data cleared out of Gmail metrics likely factored into that. > The time frame fits, given various senders are seeing favorable shifts > right around the 60 day marker. Makes sense, when the algorithms > learn/adjust to your change in data patterns over time and reward good > behavior. > > > > > > Brian Curry > > Email Deliverability Team Lead | Platform Services > > Merkle Inc. > > > > *From:* mailop [mailto:mailop-boun...@mailop.org] *On Behalf Of *Tim Starr > *Sent:* Wednesday, August 30, 2017 5:08 PM > *To:* mailop@mailop.org > *Subject:* Re: [mailop] Gmail Metrics Change > > > > I've now seen this for two of my clients here at Maropost, per eDataSource > panel data. Gmail inbox delivery went way up for both right around the same > time, in mid-August, for no apparent reason. Opens, clicks, and complaints > went up at the same time, too. > > > > -Tim > > > > On Thu, Aug 24, 2017 at 11:17 AM, Torsten Reinert via mailop < > mailop@mailop.org> wrote: > > Hey Andrew, under normal circumstances I would agree. However, it seems > odd that this happens across domains, datacenters, IP ranges at the same > time w/o email program changes. It was also confirmed to be happening for > other senders/clients at a large ESP off-list. > > > > > > On Wed, Aug 23, 2017 at 3:38 PM, Andrew Barrett <andrew.barr...@gmail.com> > wrote: > > Sounds like you made it out of the spam folder. No one marks mail as spam > or unsubscribes from mail that gets delivered to the spam folder. > > > > On Aug 23, 2017 12:03 PM, "Torsten Reinert via mailop" <mailop@mailop.org> > wrote: > > Hi all, > > > > We are experiencing a shift in various Gmail metrics since August 16 > globally. > > > > Open rates have increased but so did list-unsubscribes and spam rates. > Which overall would indicate higher exposure while audience and volume > remains stable. > > > > Has anyone else seen similar behavior or knows of any feature deploys for > Gmail (Desktop or Mobile App) internationally? North America is least > affected. > > > > > > Thanks, > > Torsten > > > > ____________________________ > > *Torsten Reinert* > > *Global Deliverability Manager* > > > > Email: tors...@groupon.com > > Groupon Inc. | www.groupon.com > > > > > > _______________________________________________ > mailop mailing list > mailop@mailop.org > https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop > > > > > > -- > > ____________________________ > > *Torsten Reinert* > > *Global Deliverability Manager* > > > > Email: tors...@groupon.com > > Groupon Inc. | www.groupon.com > > > > > _______________________________________________ > mailop mailing list > mailop@mailop.org > https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop > > > > *Read why Forrester named Merkle Loyalty Solutions, formerly 500friends, a > strong performer in The Forrester Wave™: Customer Loyalty Solutions, Q3 > 2017 report!* > <http://500friends.com/resources/Forrester-Wave-Customer-Loyalty-Solutions-2017-Merkle> > > This email and any attachments transmitted with it are intended for use by > the intended recipient(s) only. If you have received this email in error, > please notify the sender immediately and then delete it. If you are not the > intended recipient, you must not keep, use, disclose, copy or distribute > this email without the author’s prior permission. We take precautions to > minimize the risk of transmitting software viruses, but we advise you to > perform your own virus checks on any attachment to this message. We cannot > accept liability for any loss or damage caused by software viruses. The > information contained in this communication may be confidential and may be > subject to the attorney-client privilege. >
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