Here is my take on the positive surge for various senders ~8/16. Looking back in the June 14-16ish range, there appeared to be a surge of increased Spam Rates for many senders in Postmaster Tools (many noticed/reported this too). I saw a few of those spikes myself, and on senders that wouldn’t normally show surges like that. Wasn’t sure if there was a bug in reporting, Gmail adjusted something, or the sender caused it directly. Any chance your data saw reputation downgrades/any spam surges around that time?
Seems like getting 30 and then 60 days of repuation (spam rate spike in this case) data cleared out of Gmail metrics likely factored into that. The time frame fits, given various senders are seeing favorable shifts right around the 60 day marker. Makes sense, when the algorithms learn/adjust to your change in data patterns over time and reward good behavior. Brian Curry Email Deliverability Team Lead | Platform Services Merkle Inc. From: mailop [mailto:mailop-boun...@mailop.org] On Behalf Of Tim Starr Sent: Wednesday, August 30, 2017 5:08 PM To: mailop@mailop.org Subject: Re: [mailop] Gmail Metrics Change I've now seen this for two of my clients here at Maropost, per eDataSource panel data. Gmail inbox delivery went way up for both right around the same time, in mid-August, for no apparent reason. Opens, clicks, and complaints went up at the same time, too. -Tim On Thu, Aug 24, 2017 at 11:17 AM, Torsten Reinert via mailop <mailop@mailop.org<mailto:mailop@mailop.org>> wrote: Hey Andrew, under normal circumstances I would agree. However, it seems odd that this happens across domains, datacenters, IP ranges at the same time w/o email program changes. It was also confirmed to be happening for other senders/clients at a large ESP off-list. On Wed, Aug 23, 2017 at 3:38 PM, Andrew Barrett <andrew.barr...@gmail.com<mailto:andrew.barr...@gmail.com>> wrote: Sounds like you made it out of the spam folder. No one marks mail as spam or unsubscribes from mail that gets delivered to the spam folder. On Aug 23, 2017 12:03 PM, "Torsten Reinert via mailop" <mailop@mailop.org<mailto:mailop@mailop.org>> wrote: Hi all, We are experiencing a shift in various Gmail metrics since August 16 globally. Open rates have increased but so did list-unsubscribes and spam rates. Which overall would indicate higher exposure while audience and volume remains stable. Has anyone else seen similar behavior or knows of any feature deploys for Gmail (Desktop or Mobile App) internationally? North America is least affected. Thanks, Torsten ____________________________ Torsten Reinert Global Deliverability Manager Email: tors...@groupon.com<mailto:tors...@groupon.com> Groupon Inc. | www.groupon.com<http://www.groupon.com> _______________________________________________ mailop mailing list mailop@mailop.org<mailto:mailop@mailop.org> https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop -- ____________________________ Torsten Reinert Global Deliverability Manager Email: tors...@groupon.com<mailto:tors...@groupon.com> Groupon Inc. | www.groupon.com<http://www.groupon.com> _______________________________________________ mailop mailing list mailop@mailop.org<mailto:mailop@mailop.org> https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop Read why Forrester named Merkle Loyalty Solutions, formerly 500friends, a strong performer in The Forrester Wave™: Customer Loyalty Solutions, Q3 2017 report!<http://500friends.com/resources/Forrester-Wave-Customer-Loyalty-Solutions-2017-Merkle> This email and any attachments transmitted with it are intended for use by the intended recipient(s) only. If you have received this email in error, please notify the sender immediately and then delete it. If you are not the intended recipient, you must not keep, use, disclose, copy or distribute this email without the author’s prior permission. We take precautions to minimize the risk of transmitting software viruses, but we advise you to perform your own virus checks on any attachment to this message. We cannot accept liability for any loss or damage caused by software viruses. The information contained in this communication may be confidential and may be subject to the attorney-client privilege.
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