Hi Chris,
Thanks for posting that article. I only hope they don't break accessibility 
while making it prettier & more detailed for the masses.

Pam Francis

On Sep 28, 2012, at 11:10 AM, Chris <christopher...@gmail.com> wrote:

Note the following below I do not have a link for so sending the complete 
article.

Apple CEO 'extremely sorry' for Maps flap

Tim Cook says the company fell short on its commitment to its customers, and 
suggests using alternatives.
by Roger Cheng
September 28, 2012 6:07 AM PDT

Apple CEO Tim Cook to the most drastic step yet to address the growing furor 
over its map application, saying he was "extremely sorry" for the frustration 
and vowing to improve the program.

"With the launch of our new Maps last week, we fell short on this commitment," 
Cook said in a statement, which was first reported on by TechCrunch.



An apology from Apple is a rare thing, but the company has stumbled from time 
to time, including its recent Antennagate issue with the iPhone 4, and has been 
forced to address the problem. The maps flap has allowed competitors such as 
Motorola Mobility take a swipe at the smartphone giant, and left it vulnerable 
to criticism.

Cook also takes the unusual step of recommending alternatives such as the Bing, 
MapQuest, or Waze apps, or using Google or Nokia's map Web sites while the 
company works to improve its app.

The issue began when Apple opted to boot Google Maps from iOS6, essentially 
forcing customers to use its own native app, which many complain lacks details, 
is filled with distorted images, and provides the wrong directions.

Here's the full letter:

   To our customers,

At Apple, we strive to make world-class products that deliver the best 
experience possible to our customers. With the launch of our new Maps last 
week, we fell short on this commitment. We are extremely sorry for the 
frustration this has caused our customers and we are doing everything we can to 
make Maps better.

   We launched Maps initially with the first version of iOS. As time 
progressed, we wanted to provide our customers with even better Maps including 
features such as turn-by-turn directions, voice integration, Flyover and 
vector-based maps. In order to do this, we had to create a new version of Maps 
from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, 
with more and more joining us every day. In just over a week, iOS users with 
the new Maps have already searched for nearly half a billion locations. The 
more our customers use our Maps the better it will get and we greatly 
appreciate all of the feedback we have received from you.

While we're improving Maps, you can try alternatives by downloading map apps 
from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by 
going to their websites and creating an icon on your home screen to their web 
app.

Everything we do at Apple is aimed at making our products the best in the 
world. We know that you expect that from us, and we will keep working non-stop 
until Maps lives up to the same incredibly high standard.

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