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complete article.
Apple CEO 'extremely sorry' for Maps flap
Tim Cook says the company fell short on its commitment to its customers,
and suggests using alternatives.
by Roger Cheng
September 28, 2012 6:07 AM PDT
Apple CEO Tim Cook to the most drastic step yet to address the growing
furor over its map application, saying he was "extremely sorry" for the
frustration and vowing to improve the program.
"With the launch of our new Maps last week, we fell short on this
commitment," Cook said in a statement, which was first reported on by
TechCrunch.
An apology from Apple is a rare thing, but the company has stumbled from
time to time, including its recent Antennagate issue with the iPhone 4,
and has been forced to address the problem. The maps flap has allowed
competitors such as Motorola Mobility take a swipe at the smartphone
giant, and left it vulnerable to criticism.
Cook also takes the unusual step of recommending alternatives such as
the Bing, MapQuest, or Waze apps, or using Google or Nokia's map Web
sites while the company works to improve its app.
The issue began when Apple opted to boot Google Maps from iOS6,
essentially forcing customers to use its own native app, which many
complain lacks details, is filled with distorted images, and provides
the wrong directions.
Here's the full letter:
To our customers,
At Apple, we strive to make world-class products that deliver the best
experience possible to our customers. With the launch of our new Maps
last week, we fell short on this commitment. We are extremely sorry for
the frustration this has caused our customers and we are doing
everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time
progressed, we wanted to provide our customers with even better Maps
including features such as turn-by-turn directions, voice integration,
Flyover and vector-based maps. In order to do this, we had to create a
new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple
Maps, with more and more joining us every day. In just over a week, iOS
users with the new Maps have already searched for nearly half a billion
locations. The more our customers use our Maps the better it will get
and we greatly appreciate all of the feedback we have received from you.
While we're improving Maps, you can try alternatives by downloading map
apps from the App Store like Bing, MapQuest and Waze, or use Google or
Nokia maps by going to their websites and creating an icon on your home
screen to their web app.
Everything we do at Apple is aimed at making our products the best in
the world. We know that you expect that from us, and we will keep
working non-stop until Maps lives up to the same incredibly high standard.
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