On Aug 27, 2008, at 10:50 AM, Paul A. Rubin wrote:
Rich Shepard wrote:
Typefaces have subtle and subconscious effects on the reader.
Pick a
typeface that implies professionalism (if that's the impression
you want to
make) and use that. My default typeface is Palatino. It's a
combination of
traditional and modern and always evokes a positive response.
So you're saying that if I hand out grades printed in Palatino, I
won't get the usual bitching and moaning?
Indeed, careful randomized, double-blind studies have shown that
grades handed out in Palatino, or for that metter any typeface
designed by Zapf (like Aldus, Melior, Renaissance, or even Optima),
induces a spike in endorphins that masks the pain usually associated
with low marks. Not sure what journal this appeared in, though.
