BiBTeX (non-LyX) question

[Paul A. Rubin]

Sorry for a non-LyX question here, but I'm a bit hard up.  I've posted 
this to comp.text.tex but don't know when (if) I'll get a response, and 
I'm facing something of a deadline.

I have a paper (written with LyX, of course) ready to ship to a journal. 
 The catch is that they want authors' names in the usual mixed case in 
citation but all in uppercase (*not* small caps, by the way) in the 
bibliography.  In other words, something like

(Howard, M., Fine, L. and Howard, C. 1950) in the text but
HOWARD, M., FINE, L., and HOWARD, C. (1950)
in the bibliography.
The BiBTeX database has the names in mixed case, and after reading all 
docs I could find and Googling both the web and comp.text.tex, I can't 
find a trick to switch them to uppercase in the bibliography.  Of 
course, I can retype the database with author names capitalized, but 
then they're uppercase in the text, which is wrong.

Short of abandoning BiBTeX and typing in the references the 
old-fashioned way, can this be done?

Thanks,
-- Paul