On Tue, Oct 25, 2011 at 5:59 PM, Rob Oakes <lyx-de...@oak-tree.us> wrote:
> Here's a quick question for the devs: How attached are we to our current 
> branding scheme? Specifically, would anyone be open to modifying how we refer 
> to LyX?
>
> When I opened up LyX today and stared at "LyX: The Document Processor,"
>
The good thing about this brand is that it sounds professional, and
serious. Being slightly dull can have its advantages.


> for probably the 50,000th time, I found myself thinking it was kind of dull. 
> Would there be any interest in adding some sort of a short slogan? For 
> example, I thought it might be kind of nice, if instead of "The Document 
> Processor" it said something like:
>

> Write Beautifully
>
This makes sense to someone who has already mastered LyX and could
appreciate its elegance and beauty (output- or workflow-wise).
Unfortunately it may sound hollow to a novice, or to someone
considering LyX for her writing.

I may be wrong though. Cheers
Liviu


> It seems that this is what LyX is designed to do. From the output to the 
> experience, using LyX is a beautiful experience. (I also checked at the 
> USPTO, and Write Beautifully happens to be available.)
>
> We don't necessarily have to use "Write Beautifully," but I do think it would 
> be nice to modify how we promote and brand LyX.
>
> Any thoughts?
>
> Cheers,
>
> Rob



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