Right, after writing my last post, I decided to conduct a bit more online research and came across the Visual Tour site. These are very nice, albeit dated. In addition to working on updated video tutorials -- so that they use 2.0, include audio, etc. -- it might also be good to update the website with a gallery of images, links to video, and reasons that a new user might wish to try LyX.
The Product pages for iWork provide several visual clues on how we might do this, particularly as they combine promotional material with product training. iWork General: https://www.apple.com/iwork/ Numbers: https://www.apple.com/iwork/numbers/ Keynote: https://www.apple.com/iwork/keynote/ Tutorials: https://www.apple.com/iwork/tutorials/#pages-hero
