Hi Mark
Not wanting to sound like I just passed a degree in accounting ... but  !
 
Crowds were obviously up by 100+% of what we have now
Shirt and merchandise sales also were worth millions
We got lots and lots of Sky tv money at a few million a time
Each game we played in the CL would have been 5 million plus
Sponsorship brought in a crapload too
And finally corporate must have been worth a few coppers too
 
Just needed a bit of guts and belief
 
My old dad told me, life is like a piggy bank - what you don't put in you  
don't get out
Speculate to accumulate
 
Arsenal, Man Yoo, Chelski attract the kind of investment that now maintain  
stability
The formula is the same for any football Club, Business or indeed  Charity
Don't bother trying unless you are going to explore something to its  maximum 
potential based on Risk assessment, market research and by also adding a  
sh*t load of common sense, otherwise you are simply wasting everyone's  time
 
Sometimes, like Mr Ridsdale, his Risk assessment went out of the window and  
no contingency plan was in place in the eventuality things went t!ts up, as  
indeed they did. But I for one wasn't moaning when visiting some of Europe's  
finest stadiums, as a footballing supporter of Leeds for over 30 years of my 40 
 years on Earth, I can safely say that the buzz of Europe, home and away is 
the  biggest thing I miss
 
I just wonder how close were were to becoming one of the big players
 
I'm not saying we were by any stretch of the imagination 'lucrative' but  
what we did have was 'potential'
 
Maybe its heart over head, but who else was nearly in tears when Bowyer was  
suspended for the CL Semi v Valencia, I was doing my nut in on Radio 5's phone 
 in (or Talk Sport)
Right or wrong, I'll remember the European adventures with fondness. I'll  
remember how myself and fellow Mock Jocks were involved with Betty with the 
Fans 
 Forum and created a friendship square in Eindhoven, strange stories in 
Troyes,  being attacked by coppers in Malaga and many many more
 
We were all invited to AGM's, infact the last AGM the fans had the chance  of 
owning in Proxy over 10% of the shares and could have done something about  it
 
The accounts were in the public domain, and our company policy wasn't  
questioned until... the horse was a few fields away
 
We all listened to the expert Scotsman (name escapes me) who was telling us  
of the pitfalls, week in week out on the radio waves and local press
 
As a business, those that had long pockets and half a brain exploited the  
club for self gain, especially an accountant that was named Judy in his spare  
time
 
Mr Bates, I'm just thankful he exists because IMHO if he didn't we wouldn't  
have a ground, a club, or a team to support
 
As Yorkshiremen, we are famous for being Moaners, thick skinned and very  
opinionated.. I'm proud of where I'm from, proud of my roots and one day I hope 
 
to be proud of my club again
 
I feel like its been raped, thrown in the spin dryer and then aired for all  
the public to have a good laugh at
 
Until someone who is passionate about what Leeds United is in charge of the  
club, we will remain a laughing stock to the entire footballing world
 
Not to worry
Just find us a Scottish manager and captain and we'll be back where we  
belong in no time !
 
Regards
Steve
 
 
 
 
 
 
In a message dated 17/10/2006 10:38:30 GMT Standard Time, Mark Bursa  writes:

Don't kid yourself, Steve.
 
If that goal had been given and if we'd qualified for the CL again that  
season it wouldn't have guaranteed us financial security.
 
Far from it.
 
Ridsdale's "business" plan was predicated upon us qualifying for the CL  
EVERY season. And guess how he would have tried to ensure that? By buying even  
more players and paying way above the going rate - so increasing the  debt.
 
Brown's own goal being given would simply have delayed the meltdown. The  
moment we failed to get in the CL, the wheels would have come off the  wagon.  
 
A PLC business with £80m of debt and wages at 91% of turnover is not, by  any 
stretch of the imagination, lucrative. 
 
Mark



 
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