+1 for clearing the name early based on the many comments already listed.

-s
p.s. I'm a committer on Airflow.

On Fri, May 27, 2016 at 6:43 PM, John D. Ament <johndam...@apache.org>
wrote:

> TBH, I'm a bit surprised with the answer provided by Shane in the JIRA.  My
> understanding has been that branding is an important part of incubation, so
> hearing that it should come near the conclusion is a bit perplexing.
>
> Hopefully he can provide some clarification of it.
>
> John
>
> On Fri, May 27, 2016 at 7:19 PM P. Taylor Goetz <ptgo...@gmail.com> wrote:
>
> > +1 for doing it early. Waiting to the bitter end can delay graduation,
> and
> > a podling rename can be disruptive.
> >
> > IMO part of incubation is about establishing and learning how to protect
> > your brand. Establishing a brand is not an exercise you want to have to
> do
> > twice.
> >
> > -Taylor
> >
> > > On May 27, 2016, at 6:37 PM, Mattmann, Chris A (3980) <
> > chris.a.mattm...@jpl.nasa.gov> wrote:
> > >
> > > I’ve always done the podling name search right away. I’m not
> > > sure where that comment came from from Shane - my experience
> > > has been the opposite.
> > >
> > > ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
> > > Chris Mattmann, Ph.D.
> > > Chief Architect
> > > Instrument Software and Science Data Systems Section (398)
> > > NASA Jet Propulsion Laboratory Pasadena, CA 91109 USA
> > > Office: 168-519, Mailstop: 168-527
> > > Email: chris.a.mattm...@nasa.gov
> > > WWW:  http://sunset.usc.edu/~mattmann/
> > > ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
> > > Director, Information Retrieval and Data Science Group (IRDS)
> > > Adjunct Associate Professor, Computer Science Department
> > > University of Southern California, Los Angeles, CA 90089 USA
> > > WWW: http://irds.usc.edu/
> > > ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >> On 5/27/16, 3:35 PM, "Stian Soiland-Reyes" <st...@apache.org> wrote:
> > >>
> > >> I think the point is that name search is not a blocker for doing
> > incubator
> > >> releases - it can be time consuming and there are many other
> > "bureaucratic"
> > >> steps to get through in the beginning like IP clearance and license
> > >> checking.
> > >>
> > >> For brand new projects, name search can therefore be delayed - their
> > name
> > >> is less important as their community will be fully within the
> incubator
> > to
> > >> start with.
> > >>
> > >> However I think for established distributed projects moving to the
> > >> incubator it is more important to sort name earlier - it can be
> > disruptive
> > >> enough for the community with the change of infrastructure and the
> > >> formalities, so you may might not want to confuse them again with a
> new
> > >> name many months later - effectively changing all infrastructure
> again.
> > >>
> > >> Some podlings found their name could be tricky trademark wise and had
> to
> > >> change, but getting together and deciding a new name can even be a
> good
> > >> thing, as it breaks any legacy corporate ownership and builds a new
> > >> collective identity.
> > >>> On 27 May 2016 7:20 p.m., "Balaji Ganesan" <bgane...@apache.org>
> > wrote:
> > >>>
> > >>> Podling namesearch is essential step that needs to be completed
> before
> > the
> > >>> podling graduates. There is no specific guidance, as far as i know,
> on
> > what
> > >>> stage of podling you should do it.
> > >>>
> > >>> That said, it would be better to do this early enough and get
> approval
> > on
> > >>> the name. If there is any reason to change name, due to a conflict,
> it
> > is
> > >>> better to do it before releases are made and community starts
> building
> > >>> around. Name change is always a pain.
> > >>>
> > >>>> On Fri, May 27, 2016 at 11:07 AM, Jakob Homan <jgho...@gmail.com>
> > wrote:
> > >>>>
> > >>>> We were getting ready to start the PNS for Airflow when I came
> across
> > >>>> this comment from Shane in regards to Kudu:
> > >>>>
> > >>>> https://issues.apache.org/jira/browse/PODLINGNAMESEARCH-93
> > >>>> "This looks like a pretty good set of search data, but we usually
> > >>>> don't work on resolving PODLINGNAMESEARCHES until a podling is
> clearly
> > >>>> established, has a release, community is building, etc."
> > >>>>
> > >>>> This is surprising to me and different than the last time I was
> > >>>> involved in an incubating project.  Is this correct?
> > >>>>
> > >>>> It seems more useful to determine if a name can be used early in the
> > >>>> incubation, before releases, talks, thousands of lines code, package
> > >>>> names, emotional attachments, etc.  In the event that a podling
> fails,
> > >>>> nothing is lost by okaying the name early, assuming we don't attempt
> > >>>> to trademark (which we haven't been for non-TLPs, I believe).
> > >>>>
> > >>>> Any thoughts?  Any reason not to start doing the PNS for Airflow
> now?
> > >>>>
> > >>>> Thanks,
> > >>>> Jakob
> > >>>>
> > >>>>
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> >
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