TBH, I'm a bit surprised with the answer provided by Shane in the JIRA.  My
understanding has been that branding is an important part of incubation, so
hearing that it should come near the conclusion is a bit perplexing.

Hopefully he can provide some clarification of it.

John

On Fri, May 27, 2016 at 7:19 PM P. Taylor Goetz <ptgo...@gmail.com> wrote:

> +1 for doing it early. Waiting to the bitter end can delay graduation, and
> a podling rename can be disruptive.
>
> IMO part of incubation is about establishing and learning how to protect
> your brand. Establishing a brand is not an exercise you want to have to do
> twice.
>
> -Taylor
>
> > On May 27, 2016, at 6:37 PM, Mattmann, Chris A (3980) <
> chris.a.mattm...@jpl.nasa.gov> wrote:
> >
> > I’ve always done the podling name search right away. I’m not
> > sure where that comment came from from Shane - my experience
> > has been the opposite.
> >
> > ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
> > Chris Mattmann, Ph.D.
> > Chief Architect
> > Instrument Software and Science Data Systems Section (398)
> > NASA Jet Propulsion Laboratory Pasadena, CA 91109 USA
> > Office: 168-519, Mailstop: 168-527
> > Email: chris.a.mattm...@nasa.gov
> > WWW:  http://sunset.usc.edu/~mattmann/
> > ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
> > Director, Information Retrieval and Data Science Group (IRDS)
> > Adjunct Associate Professor, Computer Science Department
> > University of Southern California, Los Angeles, CA 90089 USA
> > WWW: http://irds.usc.edu/
> > ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >> On 5/27/16, 3:35 PM, "Stian Soiland-Reyes" <st...@apache.org> wrote:
> >>
> >> I think the point is that name search is not a blocker for doing
> incubator
> >> releases - it can be time consuming and there are many other
> "bureaucratic"
> >> steps to get through in the beginning like IP clearance and license
> >> checking.
> >>
> >> For brand new projects, name search can therefore be delayed - their
> name
> >> is less important as their community will be fully within the incubator
> to
> >> start with.
> >>
> >> However I think for established distributed projects moving to the
> >> incubator it is more important to sort name earlier - it can be
> disruptive
> >> enough for the community with the change of infrastructure and the
> >> formalities, so you may might not want to confuse them again with a new
> >> name many months later - effectively changing all infrastructure again.
> >>
> >> Some podlings found their name could be tricky trademark wise and had to
> >> change, but getting together and deciding a new name can even be a good
> >> thing, as it breaks any legacy corporate ownership and builds a new
> >> collective identity.
> >>> On 27 May 2016 7:20 p.m., "Balaji Ganesan" <bgane...@apache.org>
> wrote:
> >>>
> >>> Podling namesearch is essential step that needs to be completed before
> the
> >>> podling graduates. There is no specific guidance, as far as i know, on
> what
> >>> stage of podling you should do it.
> >>>
> >>> That said, it would be better to do this early enough and get approval
> on
> >>> the name. If there is any reason to change name, due to a conflict, it
> is
> >>> better to do it before releases are made and community starts building
> >>> around. Name change is always a pain.
> >>>
> >>>> On Fri, May 27, 2016 at 11:07 AM, Jakob Homan <jgho...@gmail.com>
> wrote:
> >>>>
> >>>> We were getting ready to start the PNS for Airflow when I came across
> >>>> this comment from Shane in regards to Kudu:
> >>>>
> >>>> https://issues.apache.org/jira/browse/PODLINGNAMESEARCH-93
> >>>> "This looks like a pretty good set of search data, but we usually
> >>>> don't work on resolving PODLINGNAMESEARCHES until a podling is clearly
> >>>> established, has a release, community is building, etc."
> >>>>
> >>>> This is surprising to me and different than the last time I was
> >>>> involved in an incubating project.  Is this correct?
> >>>>
> >>>> It seems more useful to determine if a name can be used early in the
> >>>> incubation, before releases, talks, thousands of lines code, package
> >>>> names, emotional attachments, etc.  In the event that a podling fails,
> >>>> nothing is lost by okaying the name early, assuming we don't attempt
> >>>> to trademark (which we haven't been for non-TLPs, I believe).
> >>>>
> >>>> Any thoughts?  Any reason not to start doing the PNS for Airflow now?
> >>>>
> >>>> Thanks,
> >>>> Jakob
> >>>>
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