On Mon, Dec 7, 2015 at 4:18 AM, Marvin Humphrey <mar...@rectangular.com>
wrote:

> On Sun, Dec 6, 2015 at 9:45 AM, Niall Pemberton
> <niall.pember...@gmail.com> wrote:
>
> >> > Attached a patch to:
> >> > 1. change from poding.i.a.o to poding.a.o
> >> > 2. Require the incubator logo and that it be prominent
>
> Thanks, Niall.
>
> For the time being, I'm -1 and going to play devil's advocate, but I'm
> willing
> to be persuaded.
>
> > https://paste.apache.org/nQTK
>
> OK, now the can of worms opens up...
>
> Compliance with the existing podling website branding requirements is
> poor[1].
>

>From your review 13 compliant, 13 have 1 Issue, 10 have >1 issue. So I
would disagree with the characterization of poor. You could say 72% one
issue or less - maybe thats good!!


> What good is adding another requirement for people to ignore[2]?
>

If we want podlings to have incubator branding, then IMO a logo would have
far more effect than a URL.

But I don't think non-compliance is a good argument against - should be
judged on branding criteria



> If the website is at `podling.apache.org`, then why not the mailing lists,
> too?
>
> Some podlings find labeling releases "incubating" inconvenient for both
> techncical and social reasons.  Why not dispense with that requirement as
> well?
>
> Some podlings find the requirement to brand themselves as "incubating"
> inconvenient for marketing materials (including the podling website)
> because
> the public may interpret it as implying an immature codebase.  Arguably, it
> will help our podlings succeed if we simply stop differentiating them from
> TLPs.  So why do we distinguish podlings from TLPs at all?
>

Good points, I won't argue against them and the pTLP route imposes no such
branding requirements. All I'm saying is that *if* we're going to impose
*incubator* branding, then IMO the url is probably pretty ineffective and
not a big change and my proposal to make the incubator logo more prominent
would be better from a branding perspective. Having said that, I don't see
much point in the *incubator* branding requirement, was just trying to work
within the existing policy.



>
> Finally, to what extent does the Incubator have the responsibility to
> involve
> other entities at Apache (e.g. Marketing, Brand Management, Board) in
> decisions to weaken podling branding requirements?
>

Yes, I think the brand VP should give an opinion. Presumably there was some
involvement when the policy was put in place.


>
> My perspective on all these questions is that a balance has been struck
> between inconvenience to the podling, the right of the the general public
> to
> know that a podling is incubating (and thus may put out releases that don't
> adhere to all aspects of Apache policy, may not have a mature community,
> etc.), and the reputatation of the Foundation.  And therefore, reducing
> inconvenience to the podling, while a worthy goal, is not sufficient
> justification on its own to disrupt that balance.
>
> Better to seek out other ways to reduce podling inconvenience -- e.g. is it
> possible to carve out some exception for Geode templates?
>

Good point. Lets see how this goes.

Niall


>
> Marvin Humphrey
>
> [1] http://s.apache.org/3NU
> [2] This is a tangential point, but I'm not enthused about replacing a
>     faceless technical mechanism with a policy that requires individuals to
>     serve as enforcers.  I think that injects a negative dynamic into the
>     community.
>
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