I would also propose: The PRC is willing to issue formal press releases for all podlings who successfully graduate from the Incubator and are interested in issuing a press release. See below...
5. Until the Incubator PMC approves a podling proposal *and* the podling initial drop code is in our source code repositories, a project or any affiliated persons SHOULD NOT issue any 'press releases' or affirmatively seek positive publicity (such as 'seeding news stories') .
I would amend, as I see three stages: Podling is in proposal/or pre-code-drop process: No press whatsoever. Not allowed to call a project by Apache Foo name until project is officially in incubation and code has been submitted into repositories. Podling has been approved for incubation/podling has launched dev mailing lists / podling has dropped code into repository: Project and affiliated persons can issue press releases that reference the podling, but cannot issue press releases with the specific intent of announcing the Podling. Podling can conduct informal pr activities, such as media outreach, blog publicity, etc. Podling has been approved to graduate from the incubator: Formal press release, issued by the ASF. Or jointly by the ASF and any affiliated organizations/groups. Susan
