Jochen writes:

< We have a kind of tunnelling in social systems for startups: they borrow 
money which they don't have from venture capital companies and banks, and this 
allows them to "tunnel" through unprofitable times. >

Seems thermal to me.   A start-up is hot, high-energy, even reckless, and 
bounces all over the place in the hopes of finding a profitable business model. 
  A mature company makes more conservative moves and prefers to be cold.   If 
it has to heat things up it will, but generally uses lawyers and IP law to 
prevent competition rather than letting the bounds of the competition become 
hard to predict.

Marcus

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