On Fri, 6 Apr 2018, Mr Bee via fpc-pascal wrote:

Yes. For me, this is the direction to go in.


But it's Lazarus logo. I think we should have a distinguished logo between
the compiler and the IDE.

I didn't say you need to copy it. I just think that it is minimalistic,
yet still recognizable, and that is what I think should be aimed for.

I was talking about the mascot, not the logo. And I think it's good to have
a cute mascot. Why everything has to be formal and serious? :)

I am not favouring "serious", but 'cute' does not do it for me.
See my remark about 'my little pony' people.


And this kind of statement is why I don't take branding or marketing
seriously.
On one hand "..then branding is quite important" and on the other hand
"don't take it too literally".
That simply does not compute for me.


Because you mix the whole things up. Branding is important but it doesn't
need to represent the company/product literally. A brand is like our name.

To begin with, I do not hold the point of view that branding is important.
So the rest of the discussion is purely academic.

However, if I must choose between a mascot that I dislike or the current gif
of a running cheetah, I will vote in favour of the latter option.

Michael.
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