On Wed, 4 Apr 2018, stdreamer wrote:
On 04/04/2018 12:58 μμ, Michael Van Canneyt wrote:
And this kind of statement is why I don't take branding or marketing
seriously.
On one hand "..then branding is quite important" and on the other hand
"don't take it too literally".
That simply does not compute for me.
let me try to make it clear.
1) branding is important in the same sense that a stab of approval is
important or the CE logo is important in EU. It must be unique it must
be easily recognizable.
Hm. Clearly, that means not important at all for me:
I cannot recall ever having looked at the CE logo.
In fact, until 30 seconds ago, I did not even know what it stands for.
At least I've learned that then :)
Michael.
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