Just a self update. I played with the Macro Recorder and managed to build a 
macro (with some tweaking) to filter by the HTML I pasted in, 
text-to-column til I got my number, and pasted it into another worksheet. 

Going to keep researching. It seems like with some solid VBA code I can 
accomplish this. On top of that I'm realizing that these macros can save me 
a ton of time! I'm still open to pointers or ideas to this project.

On Tuesday, December 3, 2013 4:01:44 PM UTC-5, Matt Watson wrote:
>
>
>
> Hello all, joined this group today.
>
> I like to think I'm quite handy with excel, but the uses are so broad I 
> may only know 5%! I work for a car dealership and my excel skills come in 
> handy on a regular basis. A huge part of the business today is your website 
> and inventory listings. A sneaky model-wide price reduction can really 
> affect how you perform in a month in comparison to your competition and 
> unfortunately I just learned this the hard way.
>
> My goal lately has been to devise a way to either watch for changes, or 
> hopefully to extract my competitor's website pricing so I can catch a 
> sneaky price drop or recognize an opportunity for myself. I have tried 
> browser extensions and various websites to notify of changes, but 
> everything requires a large amount of coding knowledge that I either do not 
> have, or do not have time to learn. My next idea is possibly using excel! 
> Despite being quite handy, I strangely have never played with macros - 
> probably could have saved me days of work in the past. 
>
> So here's my objective. I want to either extract values straight off my 
> competitor's site, or paste the HTML code and then run a macro. I would 
> like to have the data easily accessible and done without too much hassle. 
>
> I have pasted in the raw HTML before, but it took what felt like 40 steps 
> (only using formulas and text-to-columns) to extract the exact data I 
> needed. I realize I could go through all that again and record a macro, but 
> I'm hoping some brilliant mind here may have a better solution. This will 
> be a daily activity for me so the quicker, the better. Keep in mind that I 
> have 0 experience with Excel Macros, but am handy with excel and a computer 
> so I'm not opposed to, or worried about getting my hands dirty. I'm sure 
> the knowledge will reflect into many other of my duties.
>
> Thanks!
>

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