Hello all, joined this group today.

I like to think I'm quite handy with excel, but the uses are so broad I may 
only know 5%! I work for a car dealership and my excel skills come in handy 
on a regular basis. A huge part of the business today is your website and 
inventory listings. A sneaky model-wide price reduction can really affect 
how you perform in a month in comparison to your competition and 
unfortunately I just learned this the hard way.

My goal lately has been to devise a way to either watch for changes, or 
hopefully to extract my competitor's website pricing so I can catch a 
sneaky price drop or recognize an opportunity for myself. I have tried 
browser extensions and various websites to notify of changes, but 
everything requires a large amount of coding knowledge that I either do not 
have, or do not have time to learn. My next idea is possibly using excel! 
Despite being quite handy, I strangely have never played with macros - 
probably could have saved me days of work in the past. 

So here's my objective. I want to either extract values straight off my 
competitor's site, or paste the HTML code and then run a macro. I would 
like to have the data easily accessible and done without too much hassle. 

I have pasted in the raw HTML before, but it took what felt like 40 steps 
(only using formulas and text-to-columns) to extract the exact data I 
needed. I realize I could go through all that again and record a macro, but 
I'm hoping some brilliant mind here may have a better solution. This will 
be a daily activity for me so the quicker, the better. Keep in mind that I 
have 0 experience with Excel Macros, but am handy with excel and a computer 
so I'm not opposed to, or worried about getting my hands dirty. I'm sure 
the knowledge will reflect into many other of my duties.

Thanks!

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