Another article today about GM's "commitment" to EVs.
https://www.washingtonpost.com/climate-environment/2021/02/06/auto-industry-peers-into-an-electric-future-sees-bumps-ahead/
GM has prepared a superbowl ad that portrays GM as being angry that
Norway sells more EVs than US. I doubt this means GM expects to suddenly
double their EV sales, or something like that. But I see this very
positively, in that if viewers see EVs as being portrayed as mainstream,
resistance will drop.
-----
Conquering Norway’s small car market won’t make or break the fate of GM,
which has been making cars for more than a century. But the good-humored
GM ad — one of two EV ads the company will air — is another sign that
the world’s fourth-largest automobile company might be trying to steer
its way toward a new era of electric vehicles.
...
David R. Keith, a Chevy Bolt owner and assistant professor at the Sloan
School of Management at the Massachusetts Institute of Technology, said
“given that EVs cost more than conventional vehicles and we’re at a
point where consumers are not making lavish discretionary purchases, the
question is not, ‘Can we sell to the wealthy?’ It is, ‘Can we get the
everyday household in mainstream America to buy an EV?’ and we’re still
a long way away from that.”
...
many GM workers in software were disappointed. One current GM employee
said there were “good benefits” and a “good work/life balance,” but “too
much time spent on meetings and political games.” The advice to
management? “It is hopeless. IT management needs to be completely
replaced. IT bureaucracy is an obstacle for innovation.”
--------
The article covers other aspects, too.
Peri
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