https://www.forbes.com/sites/sebastianblanco/2020/01/29/electric-vehicles-invading-super-bowl-ads-this-year/#577b0ca93a5b Electric Vehicles Invading Super Bowl Ads This Year Jan 29, 2020 Sebastian Blanco
[image https://specials-images.forbesimg.com/imageserve/5e31a4bda854780006afdac9/960x0.jpg Porsche Taycan in The Heist Super Bowl commercial / Porsche videos https://youtu.be/WvEAklsAAts Audi Presents: Let It Go https://youtu.be/92sXWVxRr0g Porsche “The Heist” Official Big Game Commercial 2020 - Extended Cut ] If you want more proof that electric vehicles are headed for the big time, just watch the Super Bowl this weekend. As companies try to get the most bang for their many bucks that they spend to get an ad on the air during the game by releasing the spots early, we’re getting a glimpse of the few minutes when EVs will take over TV screens across the country this Sunday. Exhibit One: Audi is using a mildly catchy song that you might have heard before as a plea to let the past go in favor of electric drive [ http://electric-vehicle-discussion-list.413529.n4.nabble.com/definitely-a-little-too-far-e-tron-nuanced-s-bowl-ad-tp4696302.html ]. In this case, the things that we’re supposed to let go are being stuck in traffic, people drinking soda in their cars and guys yelling out of their trucks, apparently. An announcer on the radio does mention the temperature being hotter than average, but how driving an electric car - in this case a Audi e-tron Sportback - solves the rest of the problems the ad portrays is not answered in within the ad by the 2andSunny Amsterdam agency at all. At least it has Arya Stark, I mean actress Masie Williams, singing and having a good time behind the wheel of an EV. Audi isn't the only VW Group brand that’s bringing plug-in power to the Big Game. Porsche is showing an ad called “The Heist,” and has a longer, two-minute version up online already ... Porsche has long understood that advertising an electric vehicle is about more than climate change or helping the environment. A few years ago, if memory serves, since I cannot find the video online any more, the company had an ad for the Mission-E (the precursor name for the Taycan) that showed the car racing a spark that’s traveling through the electric wires alongside the road. The message was that EVs are fast and fun, and dispensed with any direct environmental message. That’s pretty much the same vibe you get form Porsche’s new Super Bowl ad, the brand’s first since 1997. Set at a slightly fictionalized Porsche Museum in Stuttgart, Germany with an amazing lack of security, the video is an excuse to get a bunch of classic Porsche vehicles – like the 917 K racing car, the 918 Spyder hybrid and the iconic Porsche 911 - racing through European roads in pursuit of the new Taycan. The Taycan, called here “an electric car that steals you,” outruns them all for a spell, and when the ad it over, the chase just starts up again. Based on what we see here, being a security guard for the Porsche Museum looks like a lot of fun, especially when you can drive an EV. Seems like we have a theme going. [© forbes.com] (v, %lots of fluff, no real info%) https://www.slashgear.com/this-is-lebron-james-super-bowl-gmc-hummer-ev-ad-02608286/ This is LeBron James’ Super Bowl GMC Hummer EV ad Feb 2, 2020 ... LeBron ... drove a 2003 Hummer H2 in high school, ... heavily customized and ... huge chromed wheels ... First Ever GMC HUMMER EV | Quiet Revolution :30sec https://youtu.be/t6EPPJHaCtw https://www.yahoo.com/lifestyle/watch-porsche-electric-taycan-star-173003951.html Watch Porsche’s All-Electric Taycan Star in the Marque’s First Super Bowl Ad in 23 Years January 27, 2020 How big of a deal is the Taycan for Porsche? So big that the German automaker plans to show off its first all-electric sports ... https://s.yimg.com/ny/api/res/1.2/_NDQT_sF8YPZee6XcgNXsA--~A/YXBwaWQ9aGlnaGxhbmRlcjtzbT0xO3c9MTAwMDtoPTU2Mg--/https://media.zenfs.com/en/robb_report_967/650c40ce9b111ddf12d858ad3de62f12 + https://electrek.co/2020/02/02/jeep-unveils-electric-bicycle-1-5-kw-peak-motor/ Jeep unveils electric bicycle with massive 1.5 kW peak motor in Super Bowl ad Feb. 2nd 2020 Jeep’s ... massively powerful e-bike with one of the highest-torque electric bicycle motors ... made its first appearance in Jeep’s super bowl commercial ... https://youtu.be/AnhzGUcENWo ... the new Jeep electric bicycle makes a short cameo part way through the the Jeep Gladiator (ice) pickup truck ad ... https://i1.wp.com/electrek.co/wp-content/uploads/sites/3/2020/02/jeep-ebike-header.jpg For EVLN EV-newswire posts use: http://www.evdl.org/archive/ {brucedp.neocities.org} -- Sent from: http://electric-vehicle-discussion-list.413529.n4.nabble.com/ _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub ARCHIVE: http://www.evdl.org/archive/index.html INFO: http://lists.evdl.org/listinfo.cgi/ev-evdl.org Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)
