http://ecomento.com/2016/01/22/driving-the-fiat-500e-ev/
Driving the Fiat 500e EV (Video)
January 22, 2016

[video  dated
https://youtu.be/hLmbV3GdSOI
Journeys x FIAT: Owning a FIAT 500e | Dennis | FIATUSA | 6 of 7
FIAT USA  Dec 16, 2015
Dennis and his wife know that any moment presents an opportunity for the
next adventure. When their road trip from Los Angeles to San Diego in search
of perfect waves requires a pit stop to recharge their FIAT 500e in the
coastal town of San Clemente, Dennis doesn’t see it as time to wait. He
seizes the chance to surf a local break. Thanks to his all-electric FIAT
500e, he can get “VIP parking” close to the beach. Why waste time looking
for parking when your next adventure beckons?  Video by Gene Nagata
]

Fiat doesn’t spend a lot of time or money advertising its electric car, the
500e. After all, this is the car Fiat CEO Sergio Marchionne begged people
not to buy a few years ago, claiming the company lost $14,000 on every 500e
it sold.

Now electric cars are cool, though, so the company sought out one happy
customer and made a video about the car. The owner is a dedicated surfer in
southern California. Perhaps Fiat is hoping to recapture some of that Beach
Boys surfer vibe from the 60s?

Check out this video. Does it make you want to run down to your nearest Fiat
dealer and get a 500e of your own? Fiat certainly hopes so.
[© ecomento.com]




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