On 15 Nov 2014 at 11:02, Ben Goren via EV wrote:

> But if Ford made an electric Mustang with best-in-class 0-60 times or
> an F-150 with even more torque than a competitor's diesel hemi, people
> aren't going to care so much about either it only having an hundred
> miles of range or costing a modest premium. 

I think such an EV would appeal to a very small segment of people who buy 
muscle cars and trucks.  But EVs are even farther from the mainstream here 
than they are for small-sedan buyers.  

I realize (and am glad) that we have enlightened muscle car and truck fans 
on this very list.  Their numbers have undoubtedly grown over the last 
decade, but they remain a tiny minority.  I'm skeptical that they'll ever be 
sufficiently numerous to make economic sense for a mainstream automaker to 
target. 

It may be different out in CA, but here in the midwest, big trucks are kind 
of a religion, and EVs are for nonbelievers.  Sure, they can deliver more 
torque, but so can a "chipped" diesel.  That may increase emissions, but so 
what?  They either don't care or actively LIKE making emissions, kind of 
like dogs marking territory.  Some like the noise, too.

As for muscle cars, they appeal to a totally different kind of buyer from 
those who buy high-end European performance cars.  The latter may indeed be 
swayed to EVs by rational performance arguments.  The former buy more with 
their guts than their heads, and are going to be harder to sell on EVs, IMO.

My hat's off to Harley for trying.  I hope they sell a million.  But I'm not 
holding my breath.

Glass-half-empty-ishly yours,

David Roden - Akron, Ohio, USA
EVDL Administrator

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