http://www.carscoops.com/2014/04/bmw-invites-people-to-test-drive-i3.html BMW Invites People to Test-Drive the i3, Films their Reactions April 29, 2014 By Dan Mihalascu
[image http://1.bp.blogspot.com/-ILGR7Up2zX4/U2AMkvbrImI/AAAAAAAQ7Wk/bJI0Xp089s4/s1600/Josh-Hartnett-BMW-i3-test-drive-0.jpg video http://www.youtube.com/watch?feature=player_embedded&v=E337XA1a_74 The BMW i3 Experience BMWi· Apr 28, 2014 How does it feel to drive the all-electric BMW i3? http://www.TheBMWi3Experience.com ] BMW thought the best online advertising campaign for the i3 electric vehicle would be to record the genuine reactions of people test driving the car. The carmaker invited 45 teams (107 people in total) to test-drive a BMW i3 in Berlin, London and Madrid and filmed them during the drive. This resulted in over 30 hours of footage, from which the most entertaining scenes were extracted and edited for use on the online ad platform. The test-drivers were people with no prior experience of electric vehicles: couples, families, friends, students and co-workers, aged between 20 and 65. Even a Hollywood star, American actor and producer Josh Hartnett, who was also filmed during his first BMW i3 experience. “We realised right away, after the first test-drives, that we should utilize the excitement of BMW i3 test-drivers for a really authentic and unique form of communication,” said Dr. Steven Althaus, head of BMW Brand Management and Marketing Services BMW Group. That’s because BMW believes un-staged situations and unscripted dialogue “convey the authentic reactions and enthusiasm of drivers and their passengers.” [© 2014 Carscoop & Carscoops] ... http://www.bmwblog.com/2014/04/29/bmw-i3-online-campaign-peers-test-drivers-shoulders/ For all EVLN posts use: http://electric-vehicle-discussion-list.413529.n4.nabble.com/template/NamlServlet.jtp?macro=search_page&node=413529&query=evln&sort=date EVLN: eBay Garage Publicity Stunt Gives Away Tesla-S EV http://transportevolved.com/2014/04/29/ebay-gives-away-brand-new-tesla-model-s-ebay-garage-publicity-stunt/ EVLN: Maryland announces state-wide rapid L3 EVSE network http://evfleetworld.co.uk/news/2014/Apr/Maryland-announces-state-wide-electric-vehicle-rapid-charging-network/0438014114 EVLN: Why utilities MUST take on EV charging themselves http://www.smartgridnews.com/artman/publish/End_Use_Electric_Transportation/Why-utilities-MUST-take-on-EV-charging-themselves-and-the-right-way-to-do-it-6495.html EVLN: $89k OSHA fine> 11/2013 accident @Tesla Fremont, CA facility http://www.insidebayarea.com/news/ci_25677720/exclusive-tesla-motors-faces-89-000-fines-incident + EVLN: $41,450 Mercedes Small EV To Compete with BMW i3 EV {brucedp.150m.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-BMW-Invites-Films-People-s-Reactions-to-i3-Test-Drives-video-tp4669347.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
