I would like to suggest another approach at measuring the funnel. I don't know 
whether this is feasible either but its just an idea that I'd love some 
feedback on. Most Apache projects seem to be using Jira. Contributors, 
Committers, PMC & Members are typically are on Jira. I think code as well as 
non-code tasks should be tracked on Jira boards.
A potential solution to gather data would be to add a few optional biographical 
fields that Jira users can fill out. We can also show a one time call to action 
screen when they next login. The user should be able to easily dismiss it if 
they don't want to participate. This approach doesn't burden the PMC and we 
would have a better shot at getting data automatically. It also doesn't spam 
anyone's emails.
A slight variation of this idea is to not add any biographical fields to Jira, 
instead the screen directs the users to fill out the survey. However, I think 
adding the Biographical fields is better in the longterm as we will collect 
this data automatically as new people sign up in the Jira.
Finally, this is just an idea, I am not sure about its feasibility with respect 
to the Foundation's policies and legal requirements. But if we think this is a 
good idea, we can figure out answers to those questions as a follow up.
Thoughts?
Thanks,
Dinesh 

    On Sunday, April 14, 2019, 3:12:38 AM PDT, Sam Ruby 
<ru...@intertwingly.net> wrote:  
 
 On Sun, Apr 14, 2019 at 1:05 AM Griselda Cuevas <g...@google.com.invalid> 
wrote:
>
> Dinesh proposed we measure diversity in the project growth funnel [1].
>
> Here's an initial list of what stages in the funnel we could measure:
> - Potential committers
> - Committers
> - PMCs

Add ASF Members?

> - Board
>
> Other areas outside the funnel:
> - Non-code committers
> - Community builders
> - Advocates
>
> Let's keep adding.
>
> [1]
> https://lists.apache.org/thread.html/049ad49c0e2f1e704a53f83953886506c304bbcca7c2cae54b8cbd67@%3Cdiversity.apache.org%3E

- Sam Ruby

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