On Jul 30, 2014, at 4:11 PM, Edward Ned Harvey (lopser) <lop...@nedharvey.com> 
wrote:
> That is correct, but both Comcast and Verizon refuse to accept the box.  They 
> don't want L3 to pay for network upgrades.  They don't want Netflix to 
> provide a box to eliminate the need for network upgrades.  Whenever they 
> gripe about how it's expensive to operate the network and the content 
> providers such as Netflix get a "free ride," that's a straw man blatant lie 
> public image tactic.  The truth of the matter is, they see somebody else they 
> can grab money from, they go for it.  They're not trying to eliminate a cost 
> or a burden.  They want positive cash flow from those guys in order to stop 
> blocking their content from delivery.
> 
> All of Netflix, in a box:  Cost to Netflix around $10k to $20k.  They give 
> 'em away for free to any ISP where it will improve the experience for 
> customers.
> http://gizmodo.com/this-box-can-hold-an-entire-netflix-1592590450

When I want to put hardware in a particular location to improve my customers' 
performance, I pay for that privilege. It's called "colocation".

If Netflix wanted to pay to colocate hardware inside the actual head-end, I'm 
sure Verizon would come up with a dollar-figure for doing so.

D

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