On Sun, 16 Jul 2017 13:17:25 -0400
Stephen John Smoogen <smo...@gmail.com> wrote:

> These sorts of deep brand issues are why most companies start new
> brands which might look like they are competing with their primary
> one. It can showcase some new identity and get people to see it as
> useful or better than what they have already. It can also show where
> things aren't going to work at all because people just aren't
> interested in something. The Soap industry is a classic study in
> brands where most people buy things because of something they tie to
> the brand be it a logo, a smell, a look or even just the container it
> comes in. Whenever the company changes those things, it causes
> significant drop in sales and they are usually going back to what they
> had. So instead a soap company will just start a new line with
> whatever is different they want to see. No tie in with the original
> soap. Sometimes that soap takes over and other times it just sits
> there and goes away after 8 months.

+1
_______________________________________________
devel mailing list -- devel@lists.fedoraproject.org
To unsubscribe send an email to devel-le...@lists.fedoraproject.org

Reply via email to