2015-11-22 18:29 GMT+01:00 Dennis E. Hamilton <orc...@apache.org>:

> Roberto, thanks for this.  Comments in-line
>
> > -----Original Message-----
> > From: Roberto Galoppini [mailto:roberto.galopp...@gmail.com]
> > Sent: Saturday, November 21, 2015 14:23
> > To: dev <dev@openoffice.apache.org>
> > Subject: Re: SOURCEFORGE [Was: téléchargement version 4.1.2]
> >
> > 2015-11-21 19:28 GMT+01:00 Dennis E. Hamilton <orc...@apache.org>:
> >
> > > [not cross-posting]
> > >
> > > SourceForge is valuable to the project for providing the mirror
> > capacity
> > > that AOO requires.  The penalty is in regard to user distrust and
> > these
> > > awful situations that the list and Forum folks have to contend with.
> > As
> > > far as our users are concerned, it is the AOO project that is
> > unreliable
> > > and has them need to be so cautious.
> > >
> > > Of course SourceForge relies on advertising revenue to offset their
> > > costs.  That is to be expected.  The problem is the confusion, not the
> > > advertising.  We must work with SourceForge to avoid the confusion
> > with
> > > regard to ad placement and prominence.
> > >
> >
> > With my SourceForge hat on, there are two ways we can jointly work on:
> >
> > 1. Report misleading ads here, following our instructions, see
> > https://goo.gl/LQFHmE
>
> [orcmid]
>
> This puts us in the position of playing wack-a-moley and having to watch
> the download-started page by requesting downloads just to see what
> happens.  That we have to do that, and have no clue what another ad
> rotation will present, is not practicable.
>

That is exactly why I've added #2: we need Advertising Network Providers
help. We need companies like Google to provide us with a better mouse trap,
until then the only option is the actual post mortem approach.


>
> The main way these come to our attention is when users stumbles into
> them.  By then, we may not be able to see the offender and users have been
> abused by the arrangement.
>
> We must also presume that a very large proportion of the AOO user
> community consists of causual, non-expert computer users.  I suspect that
> is an unusual demographic for SourceForge.  I am doubtful that the
> procedure at <
> http://sourceforge.net/p/forge/documentation/Report%20a%20problem%20with%20Ad%20content/>
> is particularly comprehensible to the folks that are likely misled by one
> of those ads.  In particular, most of the complaints we receive are in the
> belief that it is AOO that they are dealing with.
>
> We need SourceForge's assistance in finding a way to serve that community
> well.
>

We actively take care of all complaints and issues raised here in a timely
manner, and usually computer literate friends living in the geographies
where issues are raised do help me to collect such information. For
everything else, see #2.



>
> > 2. Supporting the Clean Software Alliance guidelines (misleading ads)
> > https://goo.gl/69XhqW
> [orcmid]
> I think the issue at hand is under Misleading ads, item 1.5, about calls
> to action not being clearly for the ad and not what the page is about -- an
> AOO download having been requested.  (I am not quoting because of the
> restrictions on the CSA document.)
>
> I believe this could be cured if (1) the "your download will begin... "
> material was more prominent and made the focal feature of the page


This is a suggestion you can definitely bring on the table, the SourceForge
Community Panel seems to be the most appropriate place for raising that.




> and that (2) the ads were clearly separated by some sort of "you might
> also be interested in these ..." prominently labelled and separated by a
> clear and emphatic boundary from the non-advertising content of the page.
>

As above.


> >
> > For #1 I do actively monitor our mailing-list and I make sure
> > SourceForge
> > removes promptly misleading or unwanted ads.
> > #2 would actually help to push the whole advertising industry to agree
> > on
> > more strict guidelines.
> >
> > It would probably help to contribute feedback to those guidelines, since
> > those are in a commentary period till the end of the year.
> >
> > Having been involved in the CSA works I'd be happy to draft a comment if
> > we
> > intend to do so.
> [orcmid]
> I don't see a problem with those guidelines.  I think the issue of
> misunderstood ads can be handled on the page where the ads are accepted.
> One rule of thumb for the page might be that the non-advertising content
> and text be larger than any "download" button and text in an adjoining ad,
> however that is assured [;<).
>

I believe making sure Advertising Network Providers do abide CSA rules, or
even a stricter version, would reduce the existing level of confusion. I'll
definitely push CSA to raise the bar as high as possible, by letting our
voice heard we could probably make a difference, though.

Roberto



>
> >
> > Roberto
> >
> >
> >
> > >
> > > Andrea has pointed out separately that the alternative mirror system
> > may
> > > not be workable if even available for the demands that AOO downloads
> > > represent.
> > >
> > >  - Dennis
> > >
> > > > -----Original Message-----
> > > > From: Dave Barton [mailto:d...@tasit.net]
> > > > Sent: Saturday, November 21, 2015 07:09
> > > > To: Apache OpenOffice Users <us...@openoffice.apache.org>
> > > > Cc: Apache OpenOffice Developer <dev@openoffice.apache.org>
> > > > Subject: SOURCEFORGE [Was: téléchargement version 4.1.2]
> > > [ ... ]
> > > >
> > > > Is it not time to _*SERIOUSLY*_ review the distribution of our
> > binaries
> > > > via SourceForge?
> > > >
> > > > Rory O'Farrell and others dutifully expend their valuable time
> > advising
> > > > "unaware" users NOT to click on download links and buttons after
> > they
> > > > are redirected to the SourceForge mirror page. While commendable,
> > this
> > > > is a "shutting the stable door after the horse has bolted" approach.
> > > >
> > > > No matter what efforts SourceForge make to "weed out" fraudulent and
> > > > malware links, our mailing lists and forums continue to receive a
> > steady
> > > > stream of download problem messages from "unaware" users.
> > > >
> > > > There is no way to prove this discourages individuals and
> > organizations
> > > > from using AOO software, but continuously published reports of AOO
> > > > distributing "unwanted" and/or "malware" programs reflects badly on
> > us
> > > > and by association the ASF.
> > > >
> > > > I have no personal "gripe" against SourceForge and Roberto
> > Galoppini's
> > > > support in this area is invaluable. However, I do not understand, or
> > > > find any reasonable explanation, why our download page does not
> > redirect
> > > > to the ASF's own mirror network:
> > > > https://www.apache.org/mirrors/
> > > > where our binaries are already being served by 200+ mirrors around
> > the
> > > > world.
> > > >
> > > > Dave
> > > >
> > > >
> > > >
> > > >
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>
>
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