Roberto, thanks for this.  Comments in-line

> -----Original Message-----
> From: Roberto Galoppini [mailto:roberto.galopp...@gmail.com]
> Sent: Saturday, November 21, 2015 14:23
> To: dev <dev@openoffice.apache.org>
> Subject: Re: SOURCEFORGE [Was: téléchargement version 4.1.2]
> 
> 2015-11-21 19:28 GMT+01:00 Dennis E. Hamilton <orc...@apache.org>:
> 
> > [not cross-posting]
> >
> > SourceForge is valuable to the project for providing the mirror
> capacity
> > that AOO requires.  The penalty is in regard to user distrust and
> these
> > awful situations that the list and Forum folks have to contend with.
> As
> > far as our users are concerned, it is the AOO project that is
> unreliable
> > and has them need to be so cautious.
> >
> > Of course SourceForge relies on advertising revenue to offset their
> > costs.  That is to be expected.  The problem is the confusion, not the
> > advertising.  We must work with SourceForge to avoid the confusion
> with
> > regard to ad placement and prominence.
> >
> 
> With my SourceForge hat on, there are two ways we can jointly work on:
> 
> 1. Report misleading ads here, following our instructions, see
> https://goo.gl/LQFHmE

[orcmid] 

This puts us in the position of playing wack-a-moley and having to watch the 
download-started page by requesting downloads just to see what happens.  That 
we have to do that, and have no clue what another ad rotation will present, is 
not practicable.

The main way these come to our attention is when users stumbles into them.  By 
then, we may not be able to see the offender and users have been abused by the 
arrangement.  

We must also presume that a very large proportion of the AOO user community 
consists of causual, non-expert computer users.  I suspect that is an unusual 
demographic for SourceForge.  I am doubtful that the procedure at 
<http://sourceforge.net/p/forge/documentation/Report%20a%20problem%20with%20Ad%20content/>
 is particularly comprehensible to the folks that are likely misled by one of 
those ads.  In particular, most of the complaints we receive are in the belief 
that it is AOO that they are dealing with.

We need SourceForge's assistance in finding a way to serve that community well. 

> 2. Supporting the Clean Software Alliance guidelines (misleading ads)
> https://goo.gl/69XhqW
[orcmid] 
I think the issue at hand is under Misleading ads, item 1.5, about calls to 
action not being clearly for the ad and not what the page is about -- an AOO 
download having been requested.  (I am not quoting because of the restrictions 
on the CSA document.)  

I believe this could be cured if (1) the "your download will begin... " 
material was more prominent and made the focal feature of the page and that (2) 
the ads were clearly separated by some sort of "you might also be interested in 
these ..." prominently labelled and separated by a clear and emphatic boundary 
from the non-advertising content of the page.
> 
> For #1 I do actively monitor our mailing-list and I make sure
> SourceForge
> removes promptly misleading or unwanted ads.
> #2 would actually help to push the whole advertising industry to agree
> on
> more strict guidelines.
> 
> It would probably help to contribute feedback to those guidelines, since
> those are in a commentary period till the end of the year.
> 
> Having been involved in the CSA works I'd be happy to draft a comment if
> we
> intend to do so.
[orcmid] 
I don't see a problem with those guidelines.  I think the issue of 
misunderstood ads can be handled on the page where the ads are accepted.  One 
rule of thumb for the page might be that the non-advertising content and text 
be larger than any "download" button and text in an adjoining ad, however that 
is assured [;<).

> 
> Roberto
> 
> 
> 
> >
> > Andrea has pointed out separately that the alternative mirror system
> may
> > not be workable if even available for the demands that AOO downloads
> > represent.
> >
> >  - Dennis
> >
> > > -----Original Message-----
> > > From: Dave Barton [mailto:d...@tasit.net]
> > > Sent: Saturday, November 21, 2015 07:09
> > > To: Apache OpenOffice Users <us...@openoffice.apache.org>
> > > Cc: Apache OpenOffice Developer <dev@openoffice.apache.org>
> > > Subject: SOURCEFORGE [Was: téléchargement version 4.1.2]
> > [ ... ]
> > >
> > > Is it not time to _*SERIOUSLY*_ review the distribution of our
> binaries
> > > via SourceForge?
> > >
> > > Rory O'Farrell and others dutifully expend their valuable time
> advising
> > > "unaware" users NOT to click on download links and buttons after
> they
> > > are redirected to the SourceForge mirror page. While commendable,
> this
> > > is a "shutting the stable door after the horse has bolted" approach.
> > >
> > > No matter what efforts SourceForge make to "weed out" fraudulent and
> > > malware links, our mailing lists and forums continue to receive a
> steady
> > > stream of download problem messages from "unaware" users.
> > >
> > > There is no way to prove this discourages individuals and
> organizations
> > > from using AOO software, but continuously published reports of AOO
> > > distributing "unwanted" and/or "malware" programs reflects badly on
> us
> > > and by association the ASF.
> > >
> > > I have no personal "gripe" against SourceForge and Roberto
> Galoppini's
> > > support in this area is invaluable. However, I do not understand, or
> > > find any reasonable explanation, why our download page does not
> redirect
> > > to the ASF's own mirror network:
> > > https://www.apache.org/mirrors/
> > > where our binaries are already being served by 200+ mirrors around
> the
> > > world.
> > >
> > > Dave
> > >
> > >
> > >
> > >
> > > --------------------------------------------------------------------
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> >
> >
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> >


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