On Tue, Dec 16, 2014 at 6:29 AM, Dennis E. Hamilton <dennis.hamil...@acm.org
> wrote:

>  -- Replying to below --
> From: Rob Weir [mailto:r...@robweir.com]
> Sent: Monday, December 15, 2014 06:26
> To: dev@openoffice.apache.org; Dennis Hamilton
> Subject: Re: Deflecting the Attack of the Clones
>
> [ ... ]
>
> My impression is that Firefox does something similar.  I think I read
> someplace that their source code distribution lacks the Firefox
> branding.   It is more of a "white label" product, functionally the
> same as Firefox, but without the branding.
>
> But still, I don't think that really solves the problems that we face.
>   Correct be if I'm wrong, but we're not really seeing someone doing
> their own compile of AOO from source code and using that to spread
> malware, right?   We're seeing people take our binaries directly and
> bundle that with installers that spread the malware, or put up
> websites that charge and then point to AOO's binaries directly.
>
> In the end, the real harm here is done to the users.  So I wonder
> whether the best we can do is make it easy for them to raise
> complaints with those who can take action, e.g, payment processors
> associated with credit cards or telephone networks, or even consumer
> authorities.
>
> <orcnote>
>    I agree that this does nothing about folks charging for a link to the
>    AOO download or the more-tolerable convenience CD.
>
>    Certainly cultivating consumer awareness is the most important action
>    we can take, along with finding some way to deal with the fact that
>    SEO is not our friend, particularly on SourceForge (and apparently
>    amazon if they are still providing downloads).
>

The solution is comparatively simple:  a strong, well funded, community
supported marketing "project".  A brand is only as good as the marketing
behind it and "consumer awareness" is simply a product of good marketing.
The enduser downloading clones is only aware of the brand under her cursor
if the primary brand is not out there for them to see.



>
>    However, there are now apparent forks of AOO, such as AndrOpen Office
>    (boldly dubbed "AOO" and which seems to confuse some folks even
>    though it is described as a fork and as not associated with the
> project).
>
>    So, establishing careful provenance (which signing will help) and
>    encouraging users to be aware of it and of responsible sources go
> together.
>
>    I also agree that assisting users in obtaining redress or at least
>    Registering complaints is valuable.  It is just more externality that
>    the perpetrators are subjecting the project to, though.
>
>    The advantage of a white box source release is that any counterfeit is
>    clearly willful, as opposed to plausibly accidental/careless.  I imagine
>    that is not much deterrent to the determined.
>
>    For some sort of stronger arrangement, it is probably necessary to get
>    into various controlled "app" stores.  Linux distributions apparently do
>    their own builds for inclusion in their supported package libraries,
>    so that might be in the "plus" column.
> </orcnote>
>
>
>
>
>
>
>
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