I want to throw out an idea that might bring in new users. The open source 
android market and dependence on mobile technology are quickly increasing in 
the number of users. Why not have a mobile version Open Office suite ready for 
all android devices? I can't help but think of all of the PC's that are bought 
with MS programs already installed - and the people that are less technically 
inclined never change browsers or programs - especially if it will cost money 
to upgrade. If a device is produced with OpenOffice already in place, 
especially if it is optimized for mobile users - I think that would certainly 
introduce this software to a growing audience.

I am trying to think of ways that Open Office could be more mobile, and so far:
1. Voice to text could be utilized
2. Cloud storage for easier access between devices including mobile to PC
3. Slick interface that is easy to read, not a tiny version of the desktop 
format - but designed specifically for mobile usability

I started researching what android office suites are being used and came across 
a 2013 article by PC Magazine 
http://www.pcmag.com/article2/0,2817,2419589,00.asp
The 5 best android office suites they mention do not look that great - except 
maybe polaris office (the first example on their slide show: 
http://www.pcmag.com/slideshow_viewer/0,3253,l=311949&a=311948&po=1,00.asp )

I also came across AlwaysOnPC that does use OpenOffice 
http://www.alwaysonpc.com/aboutOpenOffice.php

The more I research, I see that all of the above are in place, just not all of 
them easily found without research and many in more than one 3rd party product 
not tied together - which most people will not do unless they are looking for a 
specific answer to a problem. Does this seem like a productive direction? I am 
still thinking about ways to help Open Office grow, and this was my first 
thought.


Nancy



 
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________________________________
 From: Rob Weir <robw...@apache.org>
To: "dev@openoffice.apache.org" <dev@openoffice.apache.org> 
Sent: Saturday, January 11, 2014 11:33 AM
Subject: Re: Looking forward to 250 million users
 

On Sat, Jan 11, 2014 at 11:48 AM, Hagar Delest <hagar.del...@laposte.net> wrote:
> Le 11/01/2014 15:37, Guy Waterval a écrit :
>
>> The downloads do not necessarily correspond to real users, as you said
>> before if I good remember, but it's a good indicator.
>> We should penetrate deeper into the Windows world, I have always the
>> impression that we are too much in the pool of former users of
>> OpenOffice.org.
>
> +1.
> Each time we upgrade, it's a new download but it doesn’t mean that there is
> a new user.
> Same when I upgrade my xubuntu distro: sometimes I don't download AOO again
> and sometime I download again the debs.
>

I wouldn't focus too much on the counting methodology, which is
imperfect.  Think of the question as:  How do we triple the number of
users of AOO?

On my blog last year [1] I discussed a model of market share based on
three factors:

1) Customer awareness == what % of the target market knows about your product

2) Customer motivation == what % of people who have hard of your
product have tried it

3) Customer satisfaction == what % of users who tried your product
continue to use it.

Market share is the product of these three factors.  Some needs to
hear of OpenOffice, try OpenOffice and continue using OpenOffice
before they are really a "user".

In the blog post I discussed one approach to estimating these factors
and came up with the following for OpenOffice:

Awareness = 30.7%

Motivation = 67.4%

Satisfaction = 77.8%

Given those figures I'd expect the greatest growth would come from
increasing awareness.  If fully 70% of internet users have not even
heard of OpenOffice, then that is our biggest opportunity for growth.
We could triple the number of users, if we tripled the number of users
who are aware of it.

Note:  I bet the most savvy computer users are already aware of
OpenOffice.  We need to reach out to the masses who know very little
about open source, people very unlike ourselves.  That's what makes
this challenging:  marketing to people not like us., supporting them,
writing documentation for them, and ultimately designing software for
them.

Regards,

-Rob


[1] 
http://www.robweir.com/blog/2013/10/the-power-of-brand-and-the-power-of-product-part-3.html

>
>
>> I think a solution would be to push the portable version, but
>> preconfigured
>> with templates and cliparts and some extensions preinstalled to avoid that
>> the user is confronted too fast with configurations issues.
>> Why not a portable version by language entirely preconfigured with
>> templates and cliparts that could be distributed on customized USB keys by
>> companies to their clients ? Everybody could have an office suite  ready
>> to
>> use on his/her USB key, lipstick tube, pocket knife, etc.  People could
>> use
>> their own free office suite on almost any computer they encounter, without
>> the need to have their own laptop. Perhaps a good challenge for each
>> community to provide such a product specially adapted to what is really
>> needed in their own country.
>
> +1.
> Making the portable version a part of the whole project would be indeed a
> good idea, easing the promotion of AOO.
>
> Hagar
>
>
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