On Sat, Jan 11, 2014 at 11:48 AM, Hagar Delest <hagar.del...@laposte.net> wrote: > Le 11/01/2014 15:37, Guy Waterval a écrit : > >> The downloads do not necessarily correspond to real users, as you said >> before if I good remember, but it's a good indicator. >> We should penetrate deeper into the Windows world, I have always the >> impression that we are too much in the pool of former users of >> OpenOffice.org. > > +1. > Each time we upgrade, it's a new download but it doesn’t mean that there is > a new user. > Same when I upgrade my xubuntu distro: sometimes I don't download AOO again > and sometime I download again the debs. >
I wouldn't focus too much on the counting methodology, which is imperfect. Think of the question as: How do we triple the number of users of AOO? On my blog last year [1] I discussed a model of market share based on three factors: 1) Customer awareness == what % of the target market knows about your product 2) Customer motivation == what % of people who have hard of your product have tried it 3) Customer satisfaction == what % of users who tried your product continue to use it. Market share is the product of these three factors. Some needs to hear of OpenOffice, try OpenOffice and continue using OpenOffice before they are really a "user". In the blog post I discussed one approach to estimating these factors and came up with the following for OpenOffice: Awareness = 30.7% Motivation = 67.4% Satisfaction = 77.8% Given those figures I'd expect the greatest growth would come from increasing awareness. If fully 70% of internet users have not even heard of OpenOffice, then that is our biggest opportunity for growth. We could triple the number of users, if we tripled the number of users who are aware of it. Note: I bet the most savvy computer users are already aware of OpenOffice. We need to reach out to the masses who know very little about open source, people very unlike ourselves. That's what makes this challenging: marketing to people not like us., supporting them, writing documentation for them, and ultimately designing software for them. Regards, -Rob [1] http://www.robweir.com/blog/2013/10/the-power-of-brand-and-the-power-of-product-part-3.html > > >> I think a solution would be to push the portable version, but >> preconfigured >> with templates and cliparts and some extensions preinstalled to avoid that >> the user is confronted too fast with configurations issues. >> Why not a portable version by language entirely preconfigured with >> templates and cliparts that could be distributed on customized USB keys by >> companies to their clients ? Everybody could have an office suite ready >> to >> use on his/her USB key, lipstick tube, pocket knife, etc. People could >> use >> their own free office suite on almost any computer they encounter, without >> the need to have their own laptop. Perhaps a good challenge for each >> community to provide such a product specially adapted to what is really >> needed in their own country. > > +1. > Making the portable version a part of the whole project would be indeed a > good idea, easing the promotion of AOO. > > Hagar > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org > For additional commands, e-mail: dev-h...@openoffice.apache.org > --------------------------------------------------------------------- To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org For additional commands, e-mail: dev-h...@openoffice.apache.org
