On Wed, 2006-10-11 at 13:36 -0400, [EMAIL PROTECTED] wrote:
> 10-11-2006

> I have an MBA in marketing and am also an IT consultant who works with the  
> State of Florida, Department of Education developing curriculum frameworks  
> and 
> reviewing textbooks. If you would like to pursue any kind of consulting  
> arrangement in the genealogical or educational market, please let me know. 

It maybe worth giving you a little background on how the marketing
project works. The main issue is that there are quite a few volunteers
but no budget :-)

Your background would be particularly useful to the project as few of
the volunteers if any have marketing qualifications and most are not
marketing professionals. I too specialise in education (but I'm based in
the UK) and its a strategically important market for OOo. 

You will find that a lot of suggestions of the type you make in your
E-mail come up from time to time but its fairly unusual to find product
modifications directly linked to such suggestions on this list. There is
a marketing plan at
http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan

and you would be very welcome to contribute there. John McCreesh and
Christian Driga do a good job with promotional campaigns considering
they don't have a marketing budget and volunteers in general pick and
choose the things they are interested in. So the whole culture is very
different to corporate marketing.

My personal view is that until there is the flexibility of cash to
provide a focus for a marketing strategy, marketing OOo will largely be
about individuals turning up at shows where free stand space is
available and giving out discs, producing posters etc and trying to
proliferate press releases. Not to say this isn't valuable work but if
you are expecting a company style approach to marketing, you'll have to
modify your thinking :-)

> Mary  Harrell-Sesniak
> 954-424-4018

Ian
-- 
www.theINGOTS.org
www.schoolforge.org.uk
www.opendocumentfellowship.org

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