Hello

At its 11 Jan 2006 meeting, the Community Council (CC) considered a
number of issues raised by Ian Lynch and Adam Moore regarding Ryan
Singer's demotion from MarCon. The CC resolved that the Marketing
Project (MP) leads should lead a discussion on this list and attempt to
resolve the issue within the project.

I would now like to open this discussion as requested.

(The CC minutes are here:
http://council.openoffice.org/servlets/ReadMsg?list=discuss&msgNo=862)

The following [1] "What do MarCons do?" I send to all potential and new
MarCons that I have recruited. It is also included in the SMP wiki.

I wrote [2] to Ryan on 20 Dec 2005 revoking the MarCon role with the
following reasons including the "What do MarCons do?" as described above.

It was a very difficult step for me to take, and there appeared to be
never a right time to send the mail, but when I did act several people
took exception to this action. I have learnt from this issue, that
action, particularly one that may be unpopular, should be done sooner
rather than later.

Contrary to the belief of some subscribed to this list, I do not act
arbitrarily nor take decisions lightly. OpenOffice.org largely consists
of volunteers over many time zones. Decisions are made slowly so as to
include as many people as possible, and this has been misconstrued as
bureaucracy turning the wheels slowly. Where there is time, it is an
effective process as most people who are going to have something say,
do. And those that do, get on with it.

John, I, and many others here are volunteers. Unlike many subscribers to
this list, I have no affiliations and the only conflict of interest is
my time. I gain nothing from my activities here except the satisfaction
from working with a successful team and carrying out tasks with new
found colleagues and friends.

Naturally, I do not accept the substance of the complaints made to the
CC, and I take exception to the tone of some of the messages posted to
the list. Online archives host these discussions so that others may
determine for themselves the contribution that each of us make.
My observation from this incident is that part of our mentoring of new
participants into Marketing Project roles (and OpenOffice.org generally)
requires them to recognise and understand the underlying philosophy or
culture of our project. It is a privilege not a right to be a member,
but I realise that guidelines if they exist are dispersed and not easily
absorbed quickly such that new volunteers may become an effective and
welcomed member of our community.

To move forward, I would like to ensure that future instances that may
be caused by lack of communication or poor information do not occur and
that therefore, John and I will help MarCons understand their roles.

The real problem as I see it is that there is a lack of guidelines
for MarCons and others in the project. There has also grown a habit of
personal attack and character assasination on the list which are
spoiling this list as a place where people 'want to come to work'.

There was a time that all subscribers to this list knew each other or
came to know each other through participation in activities together.
The project has grown exponentially, and a greater number of potential
visitors who wish to contribute do not know the culture of the various
projects, especially if they have not participated in an
open-source/free software project prior to finding us at OpenOffice.org.

I feel that OpenOffice.org's success in promoting OpenOffice.org the
product has led to some of the demand for process and resources, or as a
minimum documenting what many of us take for granted. The preparation of
the "What do MarCons do?" came about as I wished to be consistent in my
response to all that contacted me privately, and in a form that I could
post to this list and elsewhere.

The basic objective of the OpenOffice.org Marketing Project is to market
OpenOffice.org, remembering that OpenOffice.org is both a product and
project.

Currently, most people and activities are focussed on marketing the
product. To rectify this imbalance, may I suggest that future
initiatives should include addressing the project/community so that this
is communicated to all stakeholders. For example, since reconsidering
"What do MarCons do?", I think it would be prudent to add:

* understand the structure and function of the Community Council
* knowledge of open-source and free software especially OpenOffice.org

For John and I to facilitate and assist those that wish to positively
contribute to the OpenOffice.org Marketing Project we need to be able to
provide guidelines as to how our project works beginning with how it
works now. If other long-standing members would like to assist with
documenting this, please let me know and we'll get underway perhaps
using the wiki. I thought to begin as a set of questions and answers
from which guidelines may then be drawn.

I am happy to give freely to assist you to successfully market
OpenOffice.org.

Jacqueline McNally
Lead, OpenOffice.org Marketing Project

[1] ---///---

What do MarCons do?

A MarCon:

* is available and responds readily to individuals and organisations
that contact them with regard to OpenOffice.org.

* liaises with the Marketing Project Leads in representing, and
coordinating relationships with OpenOffice.org.

* conducts research and is aware of OpenOffice.org marketing
opportunities in their area, e.g. potential users, conferences for
OpenOffice.org to attend etc.

* distributes OpenOffice.org press releases if applicable to their region.

* conducts presentations and seminars if requested.

* shares ideas, thoughts, plans, what has worked and not worked with
OpenOffice.org.

* uses the OpenOffice.org Marketing Project as a resource and requests
assistance and ideas to assist them to market OpenOffice.org in their
region.

* joins the Marketing Project and offers their specialist skills to
contribute to the goals and activities of the Project.

* subscribes to or monitors [email protected] and
[EMAIL PROTECTED]

---///---

[2] ---///---

Hello Ryan

I am sending this message to you privately to request that you step-down
from the MarCon role.

The Project Leads are responsible for the recruitment of and liaison
with MarCons. I was hesitant about awarding the role to you initially,
as I was advised otherwise, but I decided to give you a go. I have
copied below the currently minimal requirements as to "What do MarCons
do?". The most important being communication, and I find that you have
not communicated or liaised with John and me as best you could.

There are several reasons that it would be of benefit to OpenOffice.org
that you are removed from the MarCon role. The most recent being an
apparent conflict of interest as a MarCon and being a contact person for
the OpenDocument Fellowship.

Specific examples of not communicating are: not following through and
reporting back on your contact with Mozilla, not responding to mail with
regard to DLS earlier this year, and responding in a very rude manner to
one of our supporters and contributors to the 100 Club.

Also, I have not seen any activity or received feedback with regard to
distribution of press releases in the USA - West Coast region.

I wish to advise that removal of the MarCon role is effective
immediately. Your name will be removed from the MarCon page, and your
email address removed from the MarCon lists during the next update of
the web page and mailing lists.

Jacqueline McNally
Lead, OpenOffice.org Marketing Project

---///---

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