On Tue, 2005-08-30 at 14:14 -0400, Louis Suarez-Potts wrote: > I'd like to suggest some policies for conferences and > businesses.
This might be obvious, but, as someone who has done a lot of marketing for companies, could I suggest the following: - Before every conference, the reasons for attending are articulated. This exercise will not only help to focus efforts, but also provide some loose criteria for evaluating the success of the conference and whether to attend it again. Whether for companies or for open source projects, it's very easy to attend a conference because it seems a good idea and not evaluate whether the effort and the money spent were worth the results. - Instead of waiting to see what journalistse might have to say, make an effort to contact them and cater to our needs. Have press-kits ready to hand out. If possible, offer interviews with OOo stalwarts at the event , and maybe offer exclusives. The more that OOo makes an effort to make journalists' lives easier, the more coverage the project is likely to have and the more positive it is likely to be -- not because of deliberate bias, I hasten to add, but simply out of the natural human tendency to think and speak well of those who help them. At some conferences, outreach to journalists may even be the main reason for attending. -- Bruce Byfield 604-421.7177 http://members.axion.net/~bbyfield --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
