On Wed, 2005-08-31 at 11:38 +0200, Charles-H.Schulz wrote: > Hello Adam, > > Adam Moore wrote: > > >I just wanted to throw in the list of booth needs I came up with after the > >NEA Conference. Would this be useful? If so, how should I format it to make > >it useable for you. > > > >http://adammooreooo.blogspot.com/2005/07/list-of-what-to-have-for-booth.html > > > > > I like your list! BTW, what is a "surge protection"?
Prevents voltage spikes messing up the equipment. Probably not vital but at NEA they had lots of rules about health and safety etc so at some venues they might insist on it. We went shopping for bits and pieces eg US plug adapter sockets for UK 3 pin plugs on the data projector and my laptop. Also booth lights but I think we decided not to use those in the end because it was difficult to mount them without display boarding. (My display boarding was too big to take on the plane :-(. I could carry it but the dimensions were too big for AA and couriering would have cost a lot.) Ideally we would have a complete display stand but apart from the cost of buying one, moving it around the world would be expensive too. Hiring them is also expensive. I should think that it costs around $5000 to go to a show reasonably professionally equipped assuming the volunteers are working for free but have basic expenses paid. It will depend on the event as booth costs vary but that would be a reasonable budget figure. The booth alone at a show like BETT (British Educational Technology and Training Show) at Olympia in London costs around $10,000. The Education Show is about $4000 and the Specialist Schools Conference about the same. That is why I thnk its a bit over-optimistic to assume selling discs from the booth will cover costs. You might get back $4/500 that way but not the whole amount. As a company, we attend only the SSC because generally its Headteachers in the audience who have decision making power and I know a lot of them personally. The others provide floods of students and basic scale teachers who might be keen but have no power to make purchases. Of course for OOo that might be better if the aim is to get proliferation. Most of the big education companies go to BETT because really they have to be there. Its more brand confidence than sales. If they aren't there people say "Oh is so and so in trouble then? They were not at BETT". So going to trade shows has a cost and without a budget, attendance is going to depend very much on individual motivation and sector knowledge. Sector knowledge is also finer grained than just "public Sector", education is totally different from say the health service or local government. To me it makes more sense to lever areas of expertise rather than to take a scatter gun approach. -- Ian Lynch <[EMAIL PROTECTED]> ZMSL --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
