Just to throw another proposal out there and inspire some debate, here's a
similar-but-different
idea (inspired by John + some sketches I found on google):

*~~ See attachment, inlined image is too large for the mailing list ~~*

This one's definitely more fun, my only concern is that it doesn't really
scale well. At the lower end
of sizes the otters will be pretty difficult to see; and I had to stretch
out the Kafka circles even at
the larger end just to fit them through.

But maybe with a cleaner drawing and some color it'll still look good and
be recognizable + distinct
enough when small.

Any thoughts? Any binding and/or non-binding votes?

On Sun, Mar 8, 2020 at 1:00 AM Sophie Blee-Goldman <sop...@confluent.io>
wrote:

> Seems the mailing list may have filtered the inlined prototype logo,
> attaching it here instead
>
> On Sat, Mar 7, 2020 at 11:54 PM Sophie Blee-Goldman <sop...@confluent.io>
> wrote:
>
>> Matthias makes a good point about being careful not to position Streams as
>> outside of Apache Kafka. One obvious thing we could do it just include
>> the
>> Kafka logo as-is in the Streams logo, somehow.
>>
>> I have some unqualified opinions on what that might look like:
>> A good logo is simple and clean, so incorporating the Kafka logo as a
>> minor
>> detail within a more complicated image is probably not the best way to get
>> the quick and easy comprehension/recognition that we're going for.
>>
>> That said I'd throw out the idea of just attaching something to the Kafka
>> logo,
>> perhaps a stream-dwelling animal, perhaps a (river) otter? It could be
>> "swimming" left of the Kafka logo, with its head touching the upper
>> circle and
>> its tail touching the bottom one. Like Streams, it starts with Kafka and
>> ends
>> with Kafka (ie reading input topics and writing to output topics).
>>
>> Without further ado, here's my very rough prototype for the Kafka Streams
>> logo:
>>
>> [image: image.png]
>> Obviously the real thing would be colored and presumably done by someone
>> with actual artist talent/experience (or at least photoshop ability).
>>
>> Thoughts?
>>
>> On Sat, Mar 7, 2020, 1:08 PM Matthias J. Sax <mj...@apache.org> wrote:
>>
>>> -----BEGIN PGP SIGNED MESSAGE-----
>>> Hash: SHA512
>>>
>>> Boyang,
>>>
>>> thanks for starting this discussion. I like the idea in general
>>> however we need to be a little careful IMHO -- as you mentioned Kafka
>>> is one project and thus we should avoid the impression that Kafka
>>> Streams is not part of Apache Kafka.
>>>
>>> Besides this, many projects use animals that are often very adorable.
>>> Maybe we could find a cute Streams related mascot? :)
>>>
>>> I would love to hear opinions especially from the PMC if having a logo
>>> for Kafka Streams is a viable thing to do.
>>>
>>>
>>> - -Matthias
>>>
>>> On 3/3/20 1:01 AM, Patrik Kleindl wrote:
>>> > Hi Boyang Great idea, that would help in some discussions. To throw
>>> > in a first idea: https://imgur.com/a/UowXaMk best regards Patrik
>>> >
>>> > On Mon, 2 Mar 2020 at 18:23, Boyang Chen
>>> > <reluctanthero...@gmail.com> wrote:
>>> >
>>> >> Hey Apache Kafka committers and community folks,
>>> >>
>>> >> over the years Kafka Streams has been widely adopted and tons of
>>> >> blog posts and tech talks have been trying to introduce it to
>>> >> people with need of stream processing. As it is part of Apache
>>> >> Kafka project, there is always an awkward situation where Kafka
>>> >> Streams could not be campaigned as a standalone streaming engine,
>>> >> and makes people confused about its relation to Kafka.
>>> >>
>>> >> So, do we want to introduce a customized logo just for Streams?
>>> >> The immediate benefit is when people are making technical
>>> >> decisions, we could list Streams as a logo just like Flink and
>>> >> Spark Streaming, instead of putting Kafka logo there as it is not
>>> >> literally a legitimate comparison between processing framework
>>> >> and messaging system. Should we do a KIP for this?
>>> >>
>>> >> Boyang
>>> >>
>>> >
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>>>
>>

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