IMO, not only if it makes the logo look better, but also if having the word "Apache" in the logo (or the feather) will help attract or keep users. We will certainly give Apache attribution elsewhere as we should and as required. I'm unclear whether "Apache" is considered a positive, neutral, or negative in the eyes of other web app developers that the "Royale" brand is trying to target. I would guess "Apache" is a positive for folks migrating Flex apps, but I think we are still thinking of using "FlexJS" for that package. I'm not clear that non-Apache folks have a strong association with the feather and Apache.
I googled "Royale logo" and most of those did not have a crown (that's good, less likely for confusion with ours). I also googled "Crown logo" to feel better that there would also be less chance for confusion with some existing logo. I didn't see anything that looked like what Carlos is proposing (also good). I did see that many crown logos have a "frown" that Jeffry mentioned. Many others have a flat bottom, and some are "tilted back" to show an oval perspective of the round bottom of the crown. I am mindful that Carlos is generously volunteering his time and energy on this logo as well as other web design, so I'm fine if at some point he says "out of time, gotta move on to the next thing". Whatever state the logo is in at that point will be fine with me. It sounds like projects can tweak their logos "later" anyway. I couldn't find any "rules" about whether we have flexibility about where "Apache" can go in a logo. For sure, "Apache Royale" and "Royale" are going to be trademarks of the ASF, but I was wondering whether if we try to incorporate "Apache" it has to visually go before the word Royale or whether we have the option of putting in small print at the bottom of the logo "by Apache", "an Apache project", "TM Apache Software Foundation" or that trick where a line or curve in the artwork is actually composed of small type, and things like that. My 2 cents, -Alex On 9/25/17, 2:41 AM, "Harbs" <harbs.li...@gmail.com> wrote: >Some do, some don’t. > >From my perspective, if it enhances it, we should add it. If not, leave >it out. > >Justin’s “feather in the hat” idea is an interesting play on things. I’m >not sure if there’s an elegant way to incorporate that. > >I like logos to be as simple as possible. > >Of the examples so far, I like the overlapping lines in the last one. > >I don’t know if there’s some way to make the logo reminiscent of an app. > >Harbs > >> On Sep 25, 2017, at 6:02 AM, Alex Harui <aha...@adobe.com.INVALID> >>wrote: >> >> Hi Dave, >> >> Is having "Apache" in the logo a requirement? I'm not convinced every >> other Apache project is doing that (or incorporating the feather >>either). >> >> We do need the "TM" in the logo though. >> >> Thanks, >> -Alex >> >> On 9/24/17, 2:35 PM, "Dave Fisher" <dave2w...@comcast.net> wrote: >> >>> It's pretty cool. I like the path overlays - it made me think of the >>> Olympic logo. >>> >>> Since the project is Apache Royale how would the word Apache be >>> incorporated as a logotype? >>> >>> Regards, >>> Dave >>> >>> Sent from my iPhone >>> >>>> On Sep 24, 2017, at 1:50 PM, Carlos Rovira <carlosrov...@apache.org> >>>> wrote: >>>> >>>> Hi, >>>> >>>> I've been working this week end on a logo for Royale and want to share >>>> my >>>> work in progress. Please try the following link: >>>> >>>> >>>> >>>>https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Froyale. >>>>co >>>> >>>>deoscopic.com%2Fwp-content%2Fuploads%2F2017%2F09%2Froyale_logo.png&data >>>>=0 >>>> >>>>2%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7b1b5a7b34438794aed2c1 >>>>78 >>>> >>>>decee1%7C0%7C0%7C636418858678387243&sdata=HjM%2B%2BE%2FzW7rRhf7FQ%2Fa%2 >>>>Bx >>>> kgVs9ds8iHLrlbMAGEc%2Fug%3D&reserved=0 >>>> >>>> The concept is a modern icon logo build with simplicity in mind and >>>>with >>>> lines and circles that could have multiple uses (black over white, >>>>white >>>> over black, colored, outlined, special finish...). The example only >>>> shows >>>> some work at the current state. In need more work to be finished. >>>> >>>> The logo has various meanings. It's a crown to give the user the main >>>> concept of Royale, something magnificent, superb, best in its >>>> class...but >>>> as well tries to give you some key points of the main composition >>>> architecture in Royale, the Strand-Beads concept with a base line (the >>>> strand) that conects circles (beads). So my intention is give the >>>> possibility of various meanings in one logo while try to keep it >>>>simple. >>>> >>>> The fonts used are "Aclonica" google fonts. >>>> >>>> The last example is not finished (gradients are not perfectly done yet >>>> and >>>> other things needs more polish) and is only a possible finish but it's >>>> really to show how could it be, but I'm sure I'll be redoing it from >>>> scratch, but I must left it for today. >>>> >>>> Although it's still a work in progress I think is worth it to share it >>>> with >>>> the community and see reactions and if you think if it will be a good >>>> logo >>>> or try another concept. >>>> >>>> So please share your thoughts! >>>> >>>> Thanks >>>> >>>> -- >>>> Carlos Rovira >>>> >>>> >>>>https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fabout.m >>>>e% >>>> >>>>2Fcarlosrovira&data=02%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7 >>>>b1 >>>> >>>>b5a7b34438794aed2c178decee1%7C0%7C0%7C636418858678397248&sdata=XfLDf0sc >>>>Xd >>>> 1uV6IZUQ8oPRiNslfvAuAAxoCfVcuis%2BE%3D&reserved=0 >>> >> >
