Hi, Having the word apache in the logo is likely to help with branding and trademarks. See for example Apache Hadoop [1], Apache Spark [2], Apache Kafka [3] (and there are others as well i.e. cordova, storm, ant, solr, open office, geode + others and of course the http project). Apache Spark changed their logo a little while back to include Apache and looks like Maven icon has also been updated to include 2 Apache feathers to make a V (don’t recall them being their before). Perhaps the logo could play on the expression “feather in your crown”?
Thanks, Justin 1. http://hadoop.apache.org 2. http://spark.apache.org 3. https://kafka.apache.org
