An observation, from an ASF Member ...

TL;DR version: this is only history repeating itself, as long as we, the people 
doing the work, continue to learn and adapt the open source world will survive

Long version...

My dad (who I consider far wiser than me) taught me that things tend to go in 
approx. 7 year cycles. You can see it everywhere, music trends, fashion, 
marketing styles, business management styles etc. The duration varies for each 
industry, 7 years is the average. He explained that this is because of the 
lifecycle of decision makers who have to make their mark before moving on to 
their next career goal.

That is, since there is a limited number of ways of doing something all changes 
affected by decision makers are (in general terms) just a rehash of what went 
before with some incremental improvements. Furthermore, we tend to swing, 
pendulum like, from one solution space to another as a result of the limited 
options presented to us. We tend to build on what we know, it's rare we invent 
something completely new.

My wise dad taught me that watching for those cycles enables one to always play 
at the head of the *next* wave. While the glory is at the head of the current 
wave, longevity and success (as a leader) comes from being "ahead of the curve" 
- looking to what will be popular next.

The ASF is a leader lets apply this to the foundation.

Consider a pendulum where point a is one extreme, point b is the center point 
and point c is the other extreme. Now:

Let a = open source is a business model
Let c = open source is a development model

Let b = "community over code" and "a pragmatic license" (sound familiar? - 
that's deliberate)

If I look back over the 20 years of the Apache Group and the Foundation we see 
open source going through the swing from a -> b -> c -> b -> a many times. 
Whereas the ASF itself has stayed reasonably stable at point b.

I believe we are currently close to point a (open source = business model). 
This last happened in 2008 (ha, look at that, exactly 7 years, honestly, it's 
true by dad is a very wise man :-). Check it yourself, do a web search for 
"open source is not a business model" - my first 5 hits were all either 2008 or 
2015. 

Back to Jim's observation. I agree that "Apache is ... all about community and 
fun whilst still changing the world" (point b on the pendulum) I don't agree 
with what I believe is implied in Jim's full statement - " Apache is *one of 
the still remaining oasis of open source being* all about community and fun 
whilst still changing the world,"

I think we have *always* been one of the few places where open source is "all 
about community and fun whilst still changing the world". Our uniqueness is not 
that we are one of the few orgs at point b. No, our uniqueness is that we don't 
allow ourselves to be pulled too far towards point a or b as the pendulum 
swings. We are not fickle followers of fashion. We know where the optimal point 
on that pendulum is and we have settled here because we are leaders, not 
followers.

We are not unique in this. There are other places that play this leadership 
role, some at different points on the swing, some simply following the current 
trends (if you want my opinion on where I would place the various foundations 
you need to buy multiple beers, plus a few Whisky's to loosen the tongue ;-)

Over time the pendulum becomes less extreme as the new decision makers learn 
from history. For example, I don't think we will ever see a swing back to 
exclusively proprietary software being seen by industry as the only viable 
business model. Similarly I don't think we will ever see the day when the 
majority of open source advocates insist on using the term Free software. 

For kicks, consider the difference between the 2015 "business model" swing and 
the 2008 "business model" swing is that 2008 was about "open core" and 2015 is 
about "open source as marketing". 

Clearly nothing as blatent as open core will work, we learned that in the 2008 
swing. So we need something different, I claim it is marketing. Witness the 
rapid growth in marketing focused foundations. 

For kicks, check the dates on a search for "open core and open source", yes, 
the peak is circa 2010, i.e. on the down-swing from point a to point b ("open 
core is evil, we must change this") and 2015 "let's not go there again". Here 
in the ASF we are already seeing the start of a backlash against open source as 
a marketing tool. In another year or so it won't be just Jim posting about how 
things have changed ;-)

Our role, as a foundation, is to sit patiently waiting for the pendulum to 
settle. It will settle round about where the Apache Way tells us to sit 
(community before code and a pragmatic license).

Ross

-----Original Message-----
From: Jim Jagielski [mailto:j...@jagunet.com] 
Sent: Tuesday, September 22, 2015 12:59 PM
To: ComDev <dev@community.apache.org>
Subject: Passion and vigilance in open source

Some of you may know that I've started a Vlog series on Youtube around some 
topics I find interesting, mostly around open source.

My latest is about the risks around open source today where the fun and passion 
that used to exist around open source is drying up or being discounted. Since 
Apache is one of the still remaining oasis of open source being all about 
community and fun whilst still changing the world, I'd like to ask for some 
thoughts from the membership about their concerns, etc... that I can fold into 
the 2nd part of this mini-series.

If so, please contact me directly. I have set the Reply-To header accordingly.

Thx!

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