Hi all, Thank you for your kind words throughout the process and vote! I wanted to refrain from jumping in earlier lest I accidentally influenced the initial vote in any way!
Just wanted to hop in now and give my thoughts on the suggestions Ryan received at the Community Over Code conference and Oscar's suggestion of another possible upwards variant. I'll start with Oscar's suggestion first, which also ties into the first point of advice Ryan received from the marketing and publicity office. If we'd like to follow ASF's marketing team's intuition that the upward design of 11.2 is better than the downward design of 9.2 I think that's valid and makes sense! If this is the case, then I would suggest we use the 11.2 design rather than the 9.2 design, and I can make some slight adjustments to the angle of the plane as we see fit. I'll add that I am a little more hesitant about this approach only because the 11.2 design did not beat out or tie with the votes of design 9.2 in the first round of voting, and ultimately I would like the final logo to be something that the community as a whole loves and agrees upon! The next suggestion Ryan received was based on the PT Mono font being a little strange for the word 'Avro' as the r is the only serifed letter. This is something I didn't notice before but they are right! I actually already have five other fonts on the backburner that I tried when I was drafting the original design versions but I personally liked the PT Mono font the best so gave that as the only option (which in hindsight might not have been the best choice). What I can do is once the final icon is chosen as the winner (either the plane or the pigeon) I can draft up a few more versions with the alternate font choices and we can decide if one of the other fonts will work better in the long run. Finally, in terms of the last suggestion from the marketing and publicity office of having the word Avro in the plane's dark blue, I have to respectfully disagree with this assessment. The area of dark blue in the plane icons is so small that even at large sizes it would be difficult to read 'Avro' if it was there, and at small sizes, it would be impossible to parse. Based on what I was taught when studying graphic design, icons for logos should be memorable and have the simplest possible design to convey the desired image. As an example of this, think of Apple's logo, which is a simplistic apple icon with a chunk missing. I would posit that if Apple wrote 'Apple' on their icon, it wouldn't be nearly as effective. That's my 2¢ anyways! I'm happy to make more adjustments to the fonts and the angles of the icons as we see fit, and I'm so excited to see which design will be the final winner in the end! :D All my best, Emma On Mon, Oct 16, 2023 at 12:33 PM Oscar Westra van Holthe - Kind < os...@westravanholthe.nl> wrote: > Hi all, > > The results are in: with 6 binding votes (all cast within 6 hours), and no > non-binding votes, it's a near-tie between V9.2 and V3.1. > > These are the votes: > > - V9.2: 3 votes > - V10.2: 1 vote > - V11.2: 0 votes > - V3.1: 2 votes (I changed the vote for V6.1, as the V3.1 variant was > part of the vote) > > > What's next: one week to vote by simple majority between V9.2 and V3.1. > (given our quick votes last time, it's probably more than enough) > > Then, if we choose for V9.2, perhaps Emma can also create a good version > flying > slightly upward > < > https://clipart-library.com/newhp/31-316437_transparent-airplane-clipart-paper-airplane-clipart-png-png.png > > > instead > of steeply like V11.2. I think we can leave it up to her good judgement to > determine if that's really an improvement. > > > So, which do you like more: the plane V9.2, or the pigeon V3.1? > > > Kind regards, > Oscar > > > On Mon, 9 Oct 2023 at 22:54, Ryan Skraba <r...@skraba.com> wrote: > > > Hello! I don't want to derail the conversation or vote, but I had the > > opportunity to attend the marketing and publicity office hours during the > > community over Code conference. They had some pretty specific suggestions > > (but not requirements of course). I'm on my phone but I just want to > > capture them here! > > > > 1. Plane going up is better than down! > > 2. PT Mono is peculiar for our specific word because the r has serifs and > > the others don't. > > 3. If we use the arrow, it would look great to have the word Avro in the > > plane's dark blue! > > > > It was a neat conversation and they said some really nice things about > the > > initiative! > > > > If we do anything about 2 or 3, we can talk about any adjustments after > the > > vote. To be honest, I'm 100% confident with these current logos and > leaving > > any changes to Emma's discretion! > > > > All my bets Ryan > > > > On Mon, Oct 2, 2023, 13:08 Ryan Blue <b...@tabular.io> wrote: > > > > > My vote is for 10.2. > > > > > > On Mon, Oct 2, 2023 at 9:02 AM Oscar Westra van Holthe - Kind < > > > os...@westravanholthe.nl> wrote: > > > > > > > Hi all, > > > > > > > > Since the start, I've been a fan of the pigeon. It looks good, and > it's > > > > very distinctive. > > > > > > > > And it's completely different from any send icon, so it cannot be > > > conflated > > > > with a message protocol icon. > > > > > > > > My vote is for V3.1 > > > > > > > > > > > > Kind regards, > > > > Oscar > > > > > > > > -- > > > > ✉️ Oscar Westra van Holthe - Kind <opw...@apache.org> > > > > 🌐 https://github.com/opwvhk/ > > > > > > > > Op ma 2 okt. 2023 16:47 schreef Ryan Skraba <r...@skraba.com>: > > > > > > > > > I can't stop changing my mind, but I'm going to go with V9.2 -- I > > > > > really like the pigeon too, but I think the paper plane fits too > > > > > nicely to pass up! > > > > > > > > > > Excellent work, Emma, and thanks Oscar for calling the vote. I > think > > > > > your voting proposal makes sense! > > > > > > > > > > Ryan > > > > > > > > > > > > > > > On Mon, Oct 2, 2023 at 3:59 PM Ismaël Mejía <ieme...@gmail.com> > > wrote: > > > > > > > > > > > > V9.2 > > > > > > > > > > > > Like Fokko I was also not so close to the subject and it is great > > to > > > > > > see the final selection. > > > > > > It looks so great. Thanks for all the work Emma and everyone! > > > > > > > > > > > > Ismaël > > > > > > > > > > > > > > > > > > On Mon, Oct 2, 2023 at 3:23 PM Fokko Driesprong < > fo...@apache.org> > > > > > wrote: > > > > > > > > > > > > > > Hey Oscar, > > > > > > > > > > > > > > Thanks for raising this vote. I wasn't active in the > conversation > > > > > > > around the new logo, but I followed it from the sideline. The > new > > > > > logos are > > > > > > > fantastic. Kudos to Emma. > > > > > > > > > > > > > > I really like the pigeon, especially the one with the envelope! > > My > > > > vote > > > > > > > goes to V6.1 if I can't vote on the alternative version :) > > > > > > > > > > > > > > Cheers, Fokko > > > > > > > > > > > > > > Op ma 2 okt 2023 om 14:14 schreef Oscar Westra van Holthe - > Kind > > < > > > > > > > os...@westravanholthe.nl>: > > > > > > > > > > > > > > > Hello everyone, > > > > > > > > > > > > > > > > The past month, there has been new progress on our search > for a > > > new > > > > > logo ( > > > > > > > > AVRO-3554 <https://issues.apache.org/jira/browse/AVRO-3554 > >). > > > > > Thanks to > > > > > > > > Emma Kellam and the feedback we've all given, we can now > > proceed > > > to > > > > > vote on > > > > > > > > the matter. > > > > > > > > > > > > > > > > These are the finalists to choose from (if the image is > > > unreadable, > > > > > it > > > > > > > > links to the comment where the finalists are announced): > > > > > > > > < > > > > > > > > > > > > > > > > > > > > > > > https://issues.apache.org/jira/browse/AVRO-3554?page=com.atlassian.jira.plugin.system.issuetabpanels%3Acomment-tabpanel&focusedCommentId=17770969#comment-17770969 > > > > > > > > > > > > > > > > > > > > > > > > > So now, we can vote. Because a logo lasts longer than a > typical > > > > > release, > > > > > > > > the rules deviate from the usual rules > > > > > > > > <https://www.apache.org/foundation/voting>: > > > > > > > > > > > > > > > > - the vote lasts 2 weeks > > > > > > > > - to avoid confusion, please vote with the V... > ifentifier: > > > > V9.2, > > > > > V10.2, > > > > > > > > V11.2, V3.1 > > > > > > > > - the winner is the logo with at least two (2) votes more > > than > > > > the > > > > > > > > runner-up > > > > > > > > - if there is no clear winner, we'll vote by simple > majority > > > > > between the > > > > > > > > top picks > > > > > > > > > > > > > > > > > > > > > > > > Please vote for your preference! > > > > > > > > > > > > > > > > > > > > > > > > Kind regards, > > > > > > > > Oscar > > > > > > > > > > > > > > > > -- > > > > > > > > ✉️ Oscar Westra van Holthe - Kind <opw...@apache.org> > > > > > > > > 🌐 https://github.com/opwvhk/ > > > > > > > > > > > > > > > > > > > > > > > > > > -- > > > Ryan Blue > > > Tabular > > > > > > > > -- > > ✉️ Oscar Westra van Holthe - Kind <os...@westravanholthe.nl> > > -- > Oscar Westra van Holthe - Kind <os...@westravanholthe.nl> >
