Alright, well, whatever it is, it must fit into one breath. If the high-concept pitch is successful, people will stick around for the full pitch.
Words such as “platform” and “enable” are noise. You say “platform”, they start to say “what exactly do you mean by platform”, the elevator doors open, and they’re gone. “Apache Arrow is a format and compute kernel for in-memory data” > On May 17, 2021, at 12:03 PM, Eduardo Ponce <edponc...@gmail.com> wrote: > > One more suggestion for the bucket: > "Apache Arrow is a computational platform for efficient in-memory data > representation and processing." > > On Mon, May 17, 2021 at 2:49 PM Wes McKinney <wesmck...@gmail.com> wrote: > >> I think less is better in the description, but unfortunately the >> association of Arrow as being "just a data format" has been actively >> harmful in some ways to community growth. We have a data format, yes, >> but we are also creating a computational platform to go hand-in-hand >> with the data format to make it easier to build fast applications that >> use the data format. So the description needs to capture both of these >> ideas. >> >> On Mon, May 17, 2021 at 12:15 PM Julian Hyde <jhyde.apa...@gmail.com> >> wrote: >>> >>> I think that the “cross-language development platform for” is noise. >> (I’m sure that JPEG developers think that JPEG is a “cross-language >> development platform” too. But it isn’t. It is an image format.) >>> >>> "Apache Arrow is data format for efficient in-memory processing.” >>> >>> I’ll note that In marketing speak, we are developing a high-concept >> pitch [1] here. Every company needs a name, a brand, a high-concept pitch, >> and 3- or 4-sentence description. But every Apache project needs these too. >> It’s worth spending the time on the description, also, and then use them in >> all the places that we describe Arrow. >>> >>> Julian >>> >>> [1] https://www.growthink.com/content/whats-your-high-concept-pitch >>> >>> >>> >>>> On May 17, 2021, at 7:38 AM, Eduardo Ponce <edponc...@gmail.com> >> wrote: >>>> >>>> I agree with Nate's and Brian's suggestions, but would like to add >> that we >>>> can make it a one-liner for more conciseness and consistency with other >>>> Apache projects. >>>> Apologies if it seems I am going around the suggestions loop again. >>>> >>>> "Apache Arrow is a cross-language development platform enabling >> efficient >>>> in-memory data processing and transport." >>>> >>>> >>>> >>>> >>>> On Mon, May 17, 2021 at 10:11 AM Brian Hulette <bhule...@apache.org> >> wrote: >>>> >>>>> Thank you for bringing this up Dominik. I sampled some of the >> descriptions >>>>> for other Apache projects I frequent, the ones with a meaningful >>>>> description have a single sentence: >>>>> >>>>> github.com/apache/spark - Apache Spark - A unified analytics engine >> for >>>>> large-scale data processing >>>>> github.com/apache/beam - Apache Beam is a unified programming model >> for >>>>> Batch and Streaming >>>>> github.com/apache/avro - Apache Avro is a data serialization system >>>>> >>>>> Several others (Flink, Hadoop, ...) just have "[Mirror of] Apache >> <name>" >>>>> as the description. >>>>> >>>>> +1 for Nate's suggestion "Apache Arrow is a cross-language development >>>>> platform for in-memory data. It enables systems to process and >> transport >>>>> data more efficiently." >>>>> >>>>> On Mon, May 17, 2021 at 5:23 AM Wes McKinney <wesmck...@gmail.com> >> wrote: >>>>> >>>>>> It's probably best for description to limit mentions of specific >>>>>> features. There are some high level features mentioned in the >>>>>> description now ("computational libraries and zero-copy streaming >>>>>> messaging and interprocess communication"), but now in 2021 since the >>>>>> project has grown so much, it could leave people with a limited view >>>>>> of what they might find here. >>>>>> >>>>>> On Mon, May 17, 2021 at 12:14 AM Mauricio Vargas >>>>>> <mauri...@ursacomputing.com> wrote: >>>>>>> >>>>>>> How about >>>>>>> 'Apache Arrow is a cross-language development platform for in-memory >>>>>> data. >>>>>>> It enables systems to process and transport data efficiently, >>>>> providing a >>>>>>> simple and fast library for partitioning of large tables'? >>>>>>> >>>>>>> Sorry the delay, long election day >>>>>>> >>>>>>> On Sun, May 16, 2021, 2:27 PM Nate Bauernfeind < >>>>>> natebauernfe...@deephaven.io> >>>>>>> wrote: >>>>>>> >>>>>>>> Suggestion: faster -> more efficiently >>>>>>>> >>>>>>>> "Apache Arrow is a cross-language development platform for >> in-memory >>>>>>>> data. It enables systems to process and transport data more >>>>>> efficiently." >>>>>>>> >>>>>>>> On Sun, May 16, 2021 at 11:35 AM Wes McKinney <wesmck...@gmail.com >>> >>>>>> wrote: >>>>>>>> >>>>>>>>> Here's what there now: >>>>>>>>> >>>>>>>>> "Apache Arrow is a cross-language development platform for >>>>> in-memory >>>>>>>>> data. It specifies a standardized language-independent columnar >>>>>> memory >>>>>>>>> format for flat and hierarchical data, organized for efficient >>>>>>>>> analytic operations on modern hardware. It also provides >>>>>> computational >>>>>>>>> libraries and zero-copy streaming messaging and interprocess >>>>>>>>> communication…" >>>>>>>>> >>>>>>>>> How about something shorter like >>>>>>>>> >>>>>>>>> "Apache Arrow is a cross-language development platform for >>>>> in-memory >>>>>>>>> data. It enables systems to process and transport data faster." >>>>>>>>> >>>>>>>>> Suggestions / refinements from others welcome >>>>>>>>> >>>>>>>>> >>>>>>>>> On Sat, May 15, 2021 at 9:12 PM Dominik Moritz <domor...@cmu.edu> >>>>>> wrote: >>>>>>>>>> >>>>>>>>>> Super minor issue but could someone make the description on >>>>> GitHub >>>>>>>>> shorter? >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> GitHub puts the description into the title of the page and makes >>>>> it >>>>>>>> hard >>>>>>>>> to find it in URL autocomplete. >>>>>>>>>> >>>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> -- >>>>>>>> >>>>>> >>>>> >>> >>
