sorry to come with a marketing-style title, but how about

github.com/apache/arrow - Apache Arrow is an efficient format for big data
processing and sharing
?

On Mon, May 17, 2021 at 1:15 PM Julian Hyde <jhyde.apa...@gmail.com> wrote:

> I think that the “cross-language development platform for” is noise. (I’m
> sure that JPEG developers think that JPEG is a “cross-language development
> platform” too. But it isn’t. It is an image format.)
>
> "Apache Arrow is data format for efficient in-memory processing.”
>
> I’ll note that In marketing speak, we are developing a high-concept pitch
> [1] here. Every company needs a name, a brand, a high-concept pitch, and 3-
> or 4-sentence description. But every Apache project needs these too. It’s
> worth spending the time on the description, also, and then use them in all
> the places that we describe Arrow.
>
> Julian
>
> [1] https://www.growthink.com/content/whats-your-high-concept-pitch
>
>
>
> > On May 17, 2021, at 7:38 AM, Eduardo Ponce <edponc...@gmail.com> wrote:
> >
> > I agree with Nate's and Brian's suggestions, but would like to add that
> we
> > can make it a one-liner for more conciseness and consistency with other
> > Apache projects.
> > Apologies if it seems I am going around the suggestions loop again.
> >
> > "Apache Arrow is a cross-language development platform enabling efficient
> > in-memory data processing and transport."
> >
> >
> >
> >
> > On Mon, May 17, 2021 at 10:11 AM Brian Hulette <bhule...@apache.org>
> wrote:
> >
> >> Thank you for bringing this up Dominik. I sampled some of the
> descriptions
> >> for other Apache projects I frequent, the ones with a meaningful
> >> description have a single sentence:
> >>
> >> github.com/apache/spark - Apache Spark - A unified analytics engine for
> >> large-scale data processing
> >> github.com/apache/beam - Apache Beam is a unified programming model for
> >> Batch and Streaming
> >> github.com/apache/avro - Apache Avro is a data serialization system
> >>
> >> Several others (Flink, Hadoop, ...) just have  "[Mirror of] Apache
> <name>"
> >> as the description.
> >>
> >> +1 for Nate's suggestion "Apache Arrow is a cross-language development
> >> platform for in-memory data. It enables systems to process and transport
> >> data more efficiently."
> >>
> >> On Mon, May 17, 2021 at 5:23 AM Wes McKinney <wesmck...@gmail.com>
> wrote:
> >>
> >>> It's probably best for description to limit mentions of specific
> >>> features. There are some high level features mentioned in the
> >>> description now ("computational libraries and zero-copy streaming
> >>> messaging and interprocess communication"), but now in 2021 since the
> >>> project has grown so much, it could leave people with a limited view
> >>> of what they might find here.
> >>>
> >>> On Mon, May 17, 2021 at 12:14 AM Mauricio Vargas
> >>> <mauri...@ursacomputing.com> wrote:
> >>>>
> >>>> How about
> >>>> 'Apache Arrow is a cross-language development platform for in-memory
> >>> data.
> >>>> It enables systems to process and transport data efficiently,
> >> providing a
> >>>> simple and fast library for partitioning of large tables'?
> >>>>
> >>>> Sorry the delay, long election day
> >>>>
> >>>> On Sun, May 16, 2021, 2:27 PM Nate Bauernfeind <
> >>> natebauernfe...@deephaven.io>
> >>>> wrote:
> >>>>
> >>>>> Suggestion: faster -> more efficiently
> >>>>>
> >>>>> "Apache Arrow is a cross-language development platform for in-memory
> >>>>> data. It enables systems to process and transport data more
> >>> efficiently."
> >>>>>
> >>>>> On Sun, May 16, 2021 at 11:35 AM Wes McKinney <wesmck...@gmail.com>
> >>> wrote:
> >>>>>
> >>>>>> Here's what there now:
> >>>>>>
> >>>>>> "Apache Arrow is a cross-language development platform for
> >> in-memory
> >>>>>> data. It specifies a standardized language-independent columnar
> >>> memory
> >>>>>> format for flat and hierarchical data, organized for efficient
> >>>>>> analytic operations on modern hardware. It also provides
> >>> computational
> >>>>>> libraries and zero-copy streaming messaging and interprocess
> >>>>>> communication…"
> >>>>>>
> >>>>>> How about something shorter like
> >>>>>>
> >>>>>> "Apache Arrow is a cross-language development platform for
> >> in-memory
> >>>>>> data. It enables systems to process and transport data faster."
> >>>>>>
> >>>>>> Suggestions / refinements from others welcome
> >>>>>>
> >>>>>>
> >>>>>> On Sat, May 15, 2021 at 9:12 PM Dominik Moritz <domor...@cmu.edu>
> >>> wrote:
> >>>>>>>
> >>>>>>> Super minor issue but could someone make the description on
> >> GitHub
> >>>>>> shorter?
> >>>>>>>
> >>>>>>>
> >>>>>>>
> >>>>>>> GitHub puts the description into the title of the page and makes
> >> it
> >>>>> hard
> >>>>>> to find it in URL autocomplete.
> >>>>>>>
> >>>>>>
> >>>>>
> >>>>>
> >>>>> --
> >>>>>
> >>>
> >>
>
>

Reply via email to