On Tue, Apr 2, 2019 at 6:25 AM <olivier....@gmail.com> wrote: > Hi, > > I know Google Analytics very well, only the _ga cookie is used to > recognize a web browser across visits. >
Great, thanks for confirming this. So based on the data you cited before it looks like this change hasn't made any significant impact on GA output for Safari, so we should expect the same for Firefox. That is good news. > If this is the right place to discuss this change, I'm surprised there is > so few people participating regarding the impact of such a change on the > internet ad ecosystem. > This is the right place. > You don't take the point about how ITP has been circumvented so far by the > large ad networks. > Google Ads, Facebook Ads and Bings Ads have deployed huge human > ressources, have updated their ad delivery and tracking systems to be in a > situation where they keep tracking ad conversion but some have lost > capabilities in remarketing / targeting the proper audience. > Yes, I am aware of some of those efforts you're alluding to. I won't get into the details since that involves discussing the business of other companies. > Give 3 names in the smaller ad networks that have done similar changes to > adapt their technologies and platforms ! > Even Criteo didn't update its tracking. > > Here is an article in French that explores that point with more facts > > https://www.journaldunet.com/ebusiness/publicite/1422902-apple-est-il-en-train-de-tuer-la-pub-web-sur-mobile/ > > Of course today there are abusive usage of cookies, cross domain cookie > tracking, cookie sync operations, obscur third party data sharing with > partners who are not identified, that don't get user consent, nor > advertiser consent. > > I don't see a chance of stopping these without: > - better legal rules where ad networks are responsible, not just > advertisers or inventory providers > - a common standard implemented in every modern web browser that allows to > control which data is exposed to which tag / resource > The second avenue of efforts is what we are working towards here. I agree with you that a complete solution probably would include other non-technical measures but that's beyond my expertise. > The patch you propose sounds to me like a try and error change. > But it forgets completely to study the impact on user experience and on > the ad ecosystem. > I'm not a fan of advertising, but it fuels lots of money into internet > content, services and technologies. Without ads, many sides of internet as > we know it will collapse and disappear. > In the interest of having a productive conversation, I will ignore the unfounded assertions you're making about our efforts here. Can you please clarify what exact impacts on user experience and on the ad ecosystem you are worried about as a result of this change? > > Better governance is needed. Experiments without clear problem statement > and solution design can be disastrous. > > Another good read, in English > > https://www.fastcompany.com/90308068/how-the-tragic-death-of-do-not-track-ruined-the-web-for-everyone > Another topic which has absolutely nothing to do with the topic under discussion. :-) No matter how many off topic issues you link to, the only issue that I am interested to discuss in this thread is changing the maximum lifetime cap of cookies set through document.cookie to seven days in Firefox Nightly. > PS: I see no evidence that the Safari 12.1 that has been released > eventually incorporates ITP 2.1 as described in beta > If you're looking for evidence, may I suggest testing the lifetime of cookies in that version of Safari? Cheers, -- Ehsan _______________________________________________ dev-platform mailing list dev-platform@lists.mozilla.org https://lists.mozilla.org/listinfo/dev-platform
